Dartmoor Brewery has grown significantly since opening its doors in 1994. Following the launch of their now famous “Jail Ale”, the quality of their brews was recognised, and has led to serious growth and a strong following. Now the second largest brewery in Devon, Dartmoor Brewery is situated perfectly in the rugged, wild location of Dartmoor. With access to stunning local ingredients, and inspiration from the unique landscape, it’s easy to understand how their award-winning brewers can make every pint special.
Already established with award-winning products, Dartmoor Brewery needed a website that could effectively display what they offer, and approached Optix to design and build their site. The new website needed to appeal to consumers; reflect how much they, as a small group, value the custome;, and demonstrate the freshness of the ales they brew “without being trite or condescending.”
“We have used Optix solutions in the past to provide web site production, and when we wanted to refresh our current proposition, we looked no further than our current suppliers. We found the whole process very professional and the final product… hit the brief we were looking for. We hope to continue our association with Optix Solutions in the future as our business grows”
Richard Smith – Managing Director, Dartmoor Brewery
Something we noticed early in the process was how much Dartmoor Brewery thinks about the consumer. From the care in crafting the ales, to the appeal for a customer to drink them, but to drink responsibly, their desire to please and look after the consumer was evident, and this became something we aimed to highlight for this reputable brewery.
Due to the strict regulations surrounding alcohol promotion, many of our ideas about the new site design had to be shifted and refocused. After brainstorming about all the ways Dartmoor Brewery creates unique and exceptional brews, we ultimately focused on the setting of the brewery, and encouraged consumers to think about the distinctive location of Dartmoor to feel the stunning natural surroundings and ingredients that can be appreciated in every drink.
Through the redesign and build, we combined the values of the user, excellence of the brand, and unique location of the brewery to create a website that highlights key, elements of the Dartmoor Brewery brand and products. The result is a striking website that captures the beautiful moorlands, quality ales produced, and an insightful look into what makes Dartrnoor Brewery unique.