How we work
The way the cookie crumbles
See the full details of how our digital marketing experts from Optix work to help you succeed online here.
So you need digital marketing in your business? Fantastic! To start things off we arrange a friendly face-to-face get-together. This gives you the opportunity to see the faces of the team who will be working on your website. Plus, it gives us a great understanding of who you are, what you do and what your goals are when it comes to the world of digital.
After your initial meeting we sit down and put our expertise to use planning out the digital marketing tactics that you'll need. It's a holistic approach and so we're never constrained to a single activity. Combinations of 5 of more tactics aren't uncommon. We then write these up into a monthly plan ready to kick things off in the months ahead.
For us to do the best possible job we need an in depth understanding of who you are. From site visits to group meetings with your teams, it really helps to get under the skin of a business. Alongside this there's a number of tools that need implementing on your website to ensure we collect reliable data that helps inform future decisions and measure performance.
We then set to work on the monthly plan. Some months it might be technical SEO; in others content marketing and paid search campaigns. We carry out only the most appropriate activities that will help you to reach your goals. Should your goals change though, then so does the plan. Flexibility is built in as standard.
The end of each month sees our experts use their tools to measure the impact of our work. It's also a great time to identify any potential opportunities or threats that might be coming from elsewhere that could help or hinder your website. We then wrap this up into a monthly report written a language you can understand.
We love hearing from our clients - by phone or through regular face-to-face catch ups to see how things are progressing. Whether you need something explained in greater detail or just to have a chat about your plans we're here to help at any point during your time with Optix.
Results & Measurement
We constantly measure the impact of your websites performance to ensure we're hitting agreed KPI's and you successfully hit your business objectives. What happens from there? Well, we carry on, adapting our efforts to help succeed in an ever-changing digital landscape.