The success of Exeter-based Ink2Paper.com is founded not just on its premium quality paper products and excellent value but also its willingness to listen to, and learn from, its customers in order to guarantee unrivalled service.
With these values in mind, Optix Solutions were recently asked to improve and make even more user-friendly Ink2Paper.com’s already highly successful web presence.
To enable the company to better communicate with its customers, a new blog has been created to facilitate feedback on any aspect of the business, its products or service. As part of its ‘We need to know’ campaign, Ink2Paper.com are encouraging clients to use the blog to tell them about the quality of their shopping experience and anything that could be done to improve it.
The blog also allows the company to tell visitors about new product ranges, offers and developments within the business. Clients can now also subscribe to a regular newsletter containing all the latest news, product information and special offers.
Also included in Optix Solutions’ brief was to make the new site easier to navigate.
For instance, the weights of all the different types of paper available are displayed and the product’s applications and technical details listed to enable the buyer to make the right choice. There is also a table below each paper grade detailing which settings to use to get the best out of the product according to the printer used.
The shopping basket feature has also been enhanced. Customers can now view exactly what is in their cart throughout the buying process rather than waiting until checkout, and, once there, will automatically be told of relevant special offers before submitting a final order.
Ink2Paper’s Martin Humphries says: “Optix Solutions has created a platform for Ink2Paper to become truly ‘world class’.”
“Our commercial experience linked to their creativity has facilitated a process which has produced an e-commerce website that both companies should be proud of.”
“The feedback and involvement from customers has been truly extraordinary and the focus for the future is ongoing, constant and continuous improvement.”