It’s very likely that you are a user of, or have at least heard about ‘social networking’. This month we focus on the relationship between SEO and social networking and give you a few tips on how you may be able to use social networking sites to promote your business.
Social networking sites like Facebook, Bebo, MySpace and more recently Twitter are now used by more than two-thirds of the world’s internet population. In the UK it’s estimated that one in every six minutes of internet time is spent on these sites and the proportion of time spent is increasing all the time. Social Networking has become a fundamental part of the web experience and the rate of adoption and usage shows no sign of slowing down. While social networks started out among the younger age groups, they’ve become more mainstream over time. The audience has become broader and older, this is mainly due to Facebook (now the UK’s 2nd most popular site after Google) which last year saw its greatest growth in the 35-49 age group.
Here are a few things you might like to try:
– Posting useful information and links regarding your site on blogs, forums and the profile pages of friends, if appropriate.
– Don’t come across as too desperate or spammy, there is an unwritten code of online etiquette. Try to be helpful and see what comes from it, if you go straight for the hard sell, it will just alienate people.
– Create a fan page for your website/company on Facebook and invite employees, clients and potential clients to join. You can use this to post information, photos and messages.
– Open a Twitter account and let people know what’s currently happening with your company/website. If you’re not following us already, you can see our company account here: http://twitter.com/optixsolutions/
For more information on how you can promote your business on social networking sites, call us today on 0845 029 7766 for a free consultation.