Gaining Work Experience in the Digital Marketing Industry

A few weeks ago, Chris Mastris completed an 8 week work placement with us after he tracked us down on social media and asked if we had any vacancies. We asked Chris a few questions about his time with Optix Solutions.

Who are you?

Although I’m now interested in digital marketing, I previously studied biology at the University of Exeter, and graduated in 2015. After graduating it took me a bit of time to figure out what I wanted to do, after deciding that a career in biology wasn’t what I was looking for. After experimenting with different things for a while (I can now write some basic code- maybe that will come in handy one day), I decided to capitalise on my interest in the digital world… and here I am!

In my spare time, volunteering for a local community organisation keeps me fairly busy. Aside from that, I like playing pool (I recently got my own table!), try to get to the gym now and then, and (like a lot of “millennials”) enjoy some TV and gaming.

Why digital?

I’ve been asked this question a lot- although usually it’s because people can’t understand how I suddenly went from biology to marketing. It’s more common than you might think, however, and there are actually quite a few similarities when you look at what both science and digital actually involve. This is most obvious when you look at something such as analytics and conversion rate optimisation, both of which require a somewhat scientific mind-set. Beyond that, I’m really enjoying the opportunity to be a bit more creative, particularly when writing content on a variety of different topics.

What is your specific area of interest?

I’ve touched on this already, but I’m particularly interested in the analytical side of things- I guess it appeals to my scientific side. It really amazes me how much tiny changes (e.g. a single website button) can affect metrics such as conversion rate.

Any future predictions?

This might be a bit of a cliché, and maybe I’m just being nerdy about the latest hot topic in technology, but I think virtual reality (including augmented reality) is really going to revolutionise the world of digital. It’s already incredible what the top VR headsets are capable of, and within a decade I anticipate that VR will be fairly mainstream. Once it gets beyond being just a novelty, I think sponsored experiences (more so than direct advertising) are just one possibility of utilising VR in digital marketing.

What did you learn at Optix?

Honestly, it’s hard to summarise 8 weeks in a short paragraph. To list just a few things, I’ve learnt loads about on-site and off-site search engine optimisation, content, social, and some analytics. Aside from that, it’s been really interesting learning more about the general workings of a digital agency.

What next?

Generally, I’m looking forward to applying everything I’ve learned in a digital marketing role. More specifically, I’d like to learn more about PPC and delve into analytics a bit more, as I think it’s something I’ll enjoy. At this point, I’m pretty much going to explore the digital marketing industry a bit more, and see what happens from there. In any case, it’s been a great experience working at Optix, with a really good bunch of people.

Everyone at Optix was really impressed with Chris’s work… so impressed in fact that he is now a full-time member of the team! Follow Chris on his journey via Twitter or his blog.

If you’re looking to gain more experience in an established, digital marketing environment get in touch by emailing hanna@optixsolutions.co.uk or call us on 01392 667766 and we’ll see what we can do.

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