Alastair Banks re-traces his roots as he’s asked to consult with the University of Exeter on their use of Social Media

Optix Solutions' Directors Alastair Banks and James Dawkins at Exeter University in 1999

In the year 2000 Alastair Banks and James Dawkins, directors of Exeter Web Design & Online Marketing Company Optix Solutions, graduated from the University of Exeter with degrees in Computer Science. Almost 11 years on, their company has grown to be one of the largest and most successful in the area, last year being included in the South West’s top 100 creative agencies – a wonderful accolade for the company and the city of Exeter.

In the last couple of years Alastair, James and their team at Optix have been making a name for themselves in the world of Social Media and are now recognised as one of the thought leaders in this part of the country and beyond.

With the advent of Like Minds in Exeter in 2009, the city has become a hub of Social Media knowledge. This twice yearly conference has attracted some of the leading speakers on the subject from around the world. Many of the delegates that travel to the county from the larger cities, and other parts of the world, are now citing Exeter as one of the most important cities in the UK when it comes to Social Media.

Alastair and James at Exeter University today

A few months ago Alastair was invited back to the University of Exeter to present to the Marketing and Communications team on the topic of Social Media and has now been formally invited to consult to the University on their use of Social Media. They are looking to reach new audiences and get their message out whilst using ‘best practice’.

Stuart Franklin, Director of communications for the University of Exeter has said, “Social Media provides a wonderful opportunity to engage both internally and externally with people and organisations globally. We’re looking forward to working with Alastair over the coming months to develop this area of our marketing and communications.”

Exeter University was recently included in the top 25 fastest growing companies in the UK and the top 100 in Europe – a list compiled by Dun and Bradstreet. This is a great acclaim for Exeter and everyone that is involved with the University in any way.

Alastair Banks has said, “To be asked back into the University that gave me three of the best years of my life, to consult on something I feel so passionate about is simply fantastic. Social Media will provide a wonderful channel to disseminate information, listen for opportunities to connect with other thought leaders and push the Uni forward in its bid to get even bigger and better. I’m delighted to be working with the central communications team, who have some amazing stories to tell and opportunities to promote”

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