Digital Marketing StrategyDigital Marketing Strategy

If you fail to plan then you plan to fail - This old adage of still holds true when it comes to the world of digital marketing. There's little point in churning out emails, blog posts and tweets if they aren't aligned to your overall business objectives.

Think of a digital marketing strategy as a roadmap for everything you do online. What do you want to achieve? How are you going to get there and what resources do you need to do it?

That's when you need a digital marketing strategy consultant.

The team at Optix are digital marketing strategy experts have completed a number of digital strategies for a range of both B2B and B2C clients that help them on the road to achieving online success.

How our digital marketing strategies work

There's never a 'standard' digital marketing strategy. Each client is different with diverse objectives and starting from different points. What we create in our strategies is customised to you and your goals. The framework we use though to create are strategies almost always contains through:


Time spent face to face, meeting you and key staff members to learn about your business; what you're hoping to achieve and what your current opportunities are threats currently are.

Online Investigation:

A thorough run through of your online offering looking at everything from current competitors to the quality of your inbound links.


We work with you to develop core audience personas to accurately frame your digital marketing efforts around your key customers.


After exploring which tactics would most benefit your business we present our findings either in the form of a written document or a presentation: both of which we spend time walking you through.

Break down:

Alongside the delivery we send you an itemised breakdown of the activities you or your marketing team should be carrying out in order to achieve the objectives of the strategy.

How our digital marketing strategies are structured:

Each strategy is structured in a way that provides enough granular information for your marketing department but is also in a way which can still be communicated to your senior management.

With the online world evolving at such a rapid pace businesses can often feel that the strategy is out of date before you're fully underway. Although the digital strategies that we develop typically focus on the next 6-12 months in mind they are built with enough flexibility to adapt to the changing demands of the digital landscape in the longer term.

Why Optix?

We're digital experts with over 15 years of experience and a slew of digital strategies under our belts for both B2B and B2C clients.

So to talk through how we could work with you to create your own digital marketing strategy then call us on 01392 667766 and ask to speak to a member of the team

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