Over 200+ factors are looked at by Google when it comes to deciding where to position your website in its search results. Yet, one of the most important factors though in our opinion is links.
Every time you’ve pressed ‘click here’ ‘visit x’ or ‘more info’ – that’s a link. And every link provides a thumbs up to Google that the site it’s linking to should be trusted. We call this authority; and the more high quality links you have means the more authority for a website.
The good news is that greater website authority seems to mean better rankings in search engines and more rankings means more traffic for you.
So how do you acquire these links? Digital Outreach.
Digital Outreach with Optix
Back in the day gaining links was no harder than filling in your credit card details. Buying tens of thousands of links across the web may have worked back in the 1990’s, but in 2015? Not so much.
The focus should never be on buying links. It’s should always be on acquiring links. Relevant, quality, influential links. To acquire them:
High and low across the web we hunt down the best websites that could provide a link back to your site. But only relevant websites that meet a strict set of criteria from an SEO perspective. After all if you sell Ferraris in London, gaining a random link from a cheese factory in Seattle doesn’t really help.
From our narrowed down list we reach out to these websites to see how we could all work together on a piece of content that benefits everyone involved.
Depending on resources and requirements we come to a decision about the best sort of content that could be used. From insightful articles to infographics we then go out of our way to create meaningful traffic that both attracts visitors and help’s gain that all-important link.
After the content we created goes live we track the link and everything that it can potentially bring your website. From direct traffic to an increase in rankings we’ll be able to monitor the effect of our Digital Outreach.
From this point we continue the process; finding sites and building meaningful content to expand the number of high quality links pointing back to you.
With over 15 years working in digital we have an expert team who can skilfully advise and implement a comprehensive Digital Outreach campaign which delivers tangible results. Whatever your market, whatever you want to achieve – we can make it happen.
To chat about how we can help you then call us on 01392 667766 and we can talk through exactly how we can apply the Digital Outreach process to your business. Or if you prefer why not contact us using the details here?
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