Sapphire Spaces is the leading kitchen and bathroom showroom in Exeter, providing bespoke fittings and stunning designer furniture that are perfectly suited to your needs. Their commitment to combining luxury design and true functionality ensures that any room built with them will be an ideal addition to your home.
They challenged us to match their impressive and expansive showroom with a great website, in order to bring together the physical and digital experience and help customers with the consideration process. They also wanted to highlight their extensive range of high end designer furniture.
Our solution was a complete digital strategy that combines ongoing site design, search engine optimisation with content marketing, and social media guidance.
We redesigned their website from scratch and built bespoke versions for mobile and tablet platforms. This allowed us to target specific groups of their customers for different reasons and enables us to track and design customer journeys with precise criteria in mind.
We developed an extensive organic and paid search strategy, with content marketing elements, that ensures they receive the attention from search engines they deserve, alongside building user trust by producing valuable and relevant content. We also maintain email marketing and communications using our service Optixmail.
Our team reinvigorated Sapphire’s social media presence by increasing engagement with consistent monitoring and activity. During their time with Optix their social media engagement has increased by as much as a factor of 5.
Thanks to our highly skilled search engine optimisation team we increased overall traffic by 128% on average compared to last year, with our Organic traffic up 42% compared to the same period.
We identified and tracked valuable keywords that they were not previously utilising, and have their website ranking nationally for 7 keywords on the first page of results, which pulls in over 500 visits a month.
When designing a specific desktop layout for our sites we consider a number of things. Primarily, desktops provide the most amount of real estate of all platforms, and so create a very distinct user journey. We have found that the large amount of space available lends itself to product-focused content and design.
Sapphire Spaces specialise in building luxury bathrooms and kitchens and pride themselves on their range of furnishings and fittings, which bridge the gap between elegant aesthetics and high quality functional design. Their 35,000 foot showroom features products and furniture from a range of manufacturers, including an exclusive range from luxury kitchen designers bulthaup.
Sapphire Spaces has also been nominated for a number of industry awards, and won KBB’s Bathroom Showroom of the Year 2015. To learn more about their luxury bespoke room fittings, visit http://www.sapphirespaces.co.uk/.