Part of the Ashwoods Group, Lightfoot is a business that manufactures a cutting edge in-vehicle device that provides real-time feedback on a drivers performance. Improving the way you drive means greater fuel savings, less wear and tear on the vehicle and a reduction in accidents.
The challenge? Marketing a completely new product to the market.
Our solution? A complete digital marketing package combining SEO, content marketing, PPC and Conversion Rate Optimisation.
Through a combination of keyword research, on page optimisation and content marketing we were quickly able to establish the core pages on Lightfoot’s website as a valuable source of information for both search engines and humans alike.
Combining this with targeted PPC campaigns and regular email communications all helped to drive key decision makes to the site resulting in a number of national organisations using the Lightfoot device in their fleet vehicles.
Continued SEO and website maintenance saw overall traffic levels rise by 87% than the same time last year
Organic traffic increased by at least 38% higher compared to last year
Implementing a new adapted home page quickly based on user insights resulted in a 21.02% decrease in bounce rate.
Lightfoot is just one of the innovations created by award-winning Cleantech company, Ashwoods. Alongside Lightfoot, the business also runs Ashwoods Electric Motors which produces disruptive electric motor technology for the motor industry.
If you want to save fuel, reduce wear and tear on your car and reduce your vehicles carbon emissions then explore www.lightfoot.co.uk to see how it can help.