Tip of the Month: Embrace Online Video

At Optix Solutions we believe that video is a highly versatile and effective but hitherto under-exploited marketing tool for business websites.

With advances in digital videography, incorporating good quality video is relatively inexpensive and offers a range of benefits that other media tools can not match when it comes to holding the visitor’s attention and persuading them to explore your site further.

In a matter of a few seconds, video can give the customer a personalised insight into the driving forces behind your business, its products and staff, and, properly positioned within the site framework, gives an impression of polish and professionalism.

Good strong visuals are invaluable in bringing a brand to life. The explosion in social networking sites such as YouTube means that videos are increasingly shared between users, can be used as podcasts and on designated channels. Social networking sites are also rapidly expanding into user-generated product reviews.

Our recent work with leading Public Relations & Corporate Video Production specialists KOR Communications, one of our video production partners, on the new Frobishers Juices website, illustrates just how effectively professional video production and website design can come together to promote a business and increase sales. Just have a look at http://www.frobishersjuices.co.uk

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