The Benefits of Digital Marketing – The Basics

Digital marketing entices people to take favourable action

With digital marketing you can encourage your prospects, clients and followers to take action; whether that is to visit your website, download and rate resources or buy your product. You can also create a space for your audience to provide feedback which is visible to your market thus enhancing the prospects of your business.


Interaction between you and your consumer enables you to understand what they want, like and don’t like. You can then turn this data into building customer loyalty and create a reputation for being easy to engage with.

Caters to the mobile consumer

Mobile devices such as smart phones and tablets now account for 56% of all consumer traffic. Digital marketing enables you to reach that growing audience of mobile consumers.

Helps you to prove your ROI

Measuring your online marketing with web analytics makes it easier to establish how effective your campaigns are by measuring specific goals. You can see in real time what is or is not working for your business online.

More cost effective than traditional marketing

A properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

Provides a level playing field

Small-medium companies can now perform sales and marketing processes which were previously only available to larger companies.

Ensures business survival

Having a good website simply isn’t enough to ensure your online business’ survival, even if your site gets a lot of traffic. Digital marketing helps to convert that traffic into sales to help your business survive and grow.

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