Optix Solutions won the tender to design and build the new website for South West Highway’s as part of a strategic rebrand and development to become SWH Group.
SWH Group provides a broad range of services, including highway and road maintenance, building construction, civil engineering, training and sign manufacturing. The aim of the website was to showcase the different services clearly and highlight prestigious projects completed throughout the region, as well as telling the company’s story and showing its passion for giving back to the local community.
Optix Solutions Director, Alastair Banks said: “Through regular project meetings involving key stakeholders, a strong relationship has been created which has resulted in a real team effort to produce a website that is modern, clear and reflects SWH Group’s core values.”
A number of new sections were implemented on the site including:
- A visual case studies module exhibiting completed projects which can be filtered by type.
- A training zone advertising over 20 courses, including the option to apply.
- An ‘Our People’ section to give users an insight to core employees within the business, including contact details.