How to Claim your Google Plus Vanity URL

Posted by Thomas Fletcher Jones on October 30th 2013 in Social Media, SEO, Online Marketing

Are you embarrassed by your ugly Google+ URL? Fear not - this post will explain how you can be the envy of your friends/competitors with a shiny new vanity URL. Last summer Google introduced custom URLs for brands and celebrities with verified profiles. This meant that Toyota could now use the URL rather than the slightly less memorable Google...

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Google announces new Algorithm called Hummingbird

Posted by Optix Solutions on September 27th 2013 in SEO, Online Marketing

Yesterday Google announced that they have launched a brand new Algorithm called Hummingbird which has already been live for around a month. Most changes we see such as Panda and Penguin are “updates” but this is a completely new Algorithm and the biggest change since 2001 according to Google's Amit Singhal. What’s changed? The changes are focused on...

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Introducing Optix Fridays

Posted by Optix Solutions on September 4th 2013 in Design, Development, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

As an agency we have always delighted in informing and educating our clients. We simply love enthusing about the opportunities digital marketing offers. There are many digital marketing practices that can help a business achieve objectives but the question is, what should I be investing in? Email marketing? Social media engagement? Search engine optimisation? Content creation? Optix Fridays have been...

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Senior Web Designer Vacancy in Exeter, Devon

Posted by Optix Solutions on August 30th 2013 in Design, News, Company News

We are looking for a talented Senior Web Designer to join our forward-thinking and innovative team. If you have a few years under your belt, then we want to hear from you to find out what you think you can bring to Optix. Your primary role will be to ensure the design service delivery from Optix is second to...

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Facebook updates News Feed algorithm

Posted by on August 16th 2013 in Social Media, Online Marketing, Mobile Marketing

How content is ranked and displayed in the Facebook News Feed has remained a mystery until only recently. On August 6th Facebook expressed their future intentions to become more transparent on this subject, stating in their first of many blog posts to come (News Feed FYI) “. . . we need to do a better job of communicating...

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How to get your brand to appear on the right of Google's search results...

Posted by Lisa Watson on July 31st 2013 in Online Marketing

Ever wondered how the likes of the BBC get their brand to appear on the right hand side of the Google search when you type in their brand name? Here on the Optix Solutions blog we have developed some guidelines to help you to get your brand to do the same. The Power of Google+ With Google increasingly pushing for...

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