Protecting your Brand Online

Posted by on April 23rd 2009 in News

Traditionally, protecting your brand online meant ensuring that you had a domain name registered in the same name as your company, securing as many domain extensions (like, .com, .eu, etc.) as you could to prevent potential competitors from claiming your online real estate. Today, with the advancement of Social Media sites like Facebook and Twitter, it’s no...

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Global Uptake of Investment in Online Marketing

Posted by on April 4th 2009 in News

According to recent figures available from Google, there has been a significant increase of interest in Search Engine Optimisation in the first quarter of 2009, which is testament to businesses beginning to realise the value of investing in their websites ensuring that their sites are of the utmost relevance on their subject matter and in-turn where search engines...

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Send professional emails

Posted by on March 11th 2009 in News

Email marketing is one of the most cost-effective forms of promotion. It costs very little to implement and can have very high returns. At Optix we are amazed by how many businesses are still overlooking the huge possibilities of email marketing in maintaining relationships and encouraging customers to buy from them. Many people still think that emails are only...

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Promote your business

Posted by on March 3rd 2009 in News

It's very likely that you are a user of, or have at least heard about 'social networking'. This month we focus on the relationship between SEO and social networking and give you a few tips on how you may be able to use social networking sites to promote your business. Social networking sites like Facebook, Bebo, MySpace and more...

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New Website for Power Marketing

Posted by on March 1st 2009 in News

Power Marketing is a specialist marketing and market research consultancy based in Exeter, Devon. They work with a wide range of clients across the South West and beyond. Their integrated services encompass research, marketing strategy and communications solutions. They have extensive experience in public, not-for-profit and private sectors - working across both business-to-business and consumer markets. It was imperative...

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Media Innovation Awards nomination for KOR Communications

Posted by on February 2nd 2009 in News

We are pleased to announce that our client, KOR Communications, have been nominated for best DVD film in this year's South West Media Innovation Awards. KOR's 10-minute film for Clinton Devon Estates, which manages 25,000 acres of countryside across North and East Devon, is one of three shortlisted for the award. The annual awards, sponsored by the South West Reginal...

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