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Conversion Optimisation

Posted by Kristen Sousa on January 20th 2010 in E-Commerce, Online Marketing

Conversion rate optimisation (CRO) is the goal of all e-commerce professionals and their clients, and the latest online market figures make it easy to understand just why. 2008 saw a single year increase in online sales of 16% across the market. Since 2000, Internet sales have risen by 3,500% to £42bn and it’s expected that by 2010 this figure...

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P2P - The New Way to do Business

Posted by Kristen Sousa on January 20th 2010 in News, Online Marketing

The impact of social media and social networking has gone far beyond enabling individuals to share information quickly and easily with friends and colleagues. Social Media is having a fundamental influence on the way new and forward-thinking companies actually find and conduct business. After Business to Business (B2B) and Business to Company (B2C), we now have a new business...

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Google OS & Cloud Computing

Posted by Kristen Sousa on January 20th 2010 in News

Two new operating system developments could signal a fundamental shift in the way in which we work and browse online, especially while on the move. Most of us spend the vast majority of our computer time actually online, so Google Chrome OS is essentially a browser that also works as an operating system. You can create documents and view...

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Internet Explorer 9 - What's the hype?

Posted by Kristen Sousa on January 20th 2010 in Development

Microsoft’s latest version of its still dominant web browser Internet Explorer is eagerly anticipated, not least by professionals like us involved in website design and development. As well as promising to be considerably quicker that its current version, Microsoft is promising that Internet Explorer 9 will boost compliance standards across all browsers. Put simply, sites that are poorly constructed and...

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Android - The future of Mobile Applications?

Posted by Kristen Sousa on January 20th 2010 in News

On September 23rd last year the 2 billionth application, or app, was downloaded to an Apple iPhone, just over two years after it was first launched in June 2007 and one of over 100,000 apps now available - and counting. 2010 promises to be the year that the explosion in mobile application technology will move beyond the iPhone and...

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Optix Solutions confirm Sponsorship of Like Minds 2010

Posted by Kristen Sousa on December 21st 2009 in News

It is with great pleasure that we announce our continued patronage of Like Minds as a Corporate Supporter of the 2010 conference. Building on the success of its 2009 Social Media ROI conference, Like Minds 2010 looks to further explore the impact of ‘Social’ strategies on business and society. The second session will move beyond Social Media program measurement...

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