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Like Minds Social Media Survey - We need your help!

Posted by Kristen Sousa on February 27th 2010 in Social Media, News, Company News

In partnership with Like Minds, Olivier Blanchard and Trey Pennington – Optix Solutions are pleased to present the Like Minds Social Media Survey 2010. Our goal for this document is two fold. Firstly, that it will become a resource for people practising Social Media so they can show existing and perspective clients what is happening and secondly, we want...

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An introduction to our Online Marketing team

Posted by Kristen Sousa on February 17th 2010 in Online Marketing

Ever since our inception over ten years ago, we at Optix have sought to stand out from our competitors by bringing a business-orientated approach to everything we do. We see our job as creating web presences for businesses that are not seen as a cost but a guaranteed investment, an investment that can be individually crafted to generate sales...

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Ink2Paper - A Search Engine Optimisation success story

Posted by Kristen Sousa on February 17th 2010 in E-Commerce, SEO, Online Marketing

Exeter-based Ink2Paper.com’s continued growth is based on three central tenets; unrivaled customer services, extraordinary product quality and a web presence that that is not just easy for people to navigate and use but that also keeps them engaged throughout their visit. As an internet-based business, it goes without saying that Ink2Paper’s website is its lifeblood and principal means of...

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Optix' Not So New Year's Resolutions!

Posted by Alastair Banks on February 8th 2010 in News, Company News

Ok so it’s not exactly the New Year anymore but hey we’re busy here at Optix HQ :) So at the beginning of the year we got the staff together and put together our New Year’s Resolutions for the company – we thought we’d share these with everyone – here they are: Continue to increase support for our chosen charities ...

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Internet Explorer 6 - 5 reasons we are dropping support

Posted by on January 21st 2010 in Design, News, Company News

For almost 4 years now since the release of Internet Explorer 7, Optix Solutions has continued to offer backwards compatibility with older and out-dated browser versions - specifically the one that causes a lot of aggravation for web designers worldwide, Internet Explorer 6. There was a time when Internet Explorer 6 dominated the market. Now, with upgrades from Microsoft...

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Conversion Optimisation

Posted by Kristen Sousa on January 20th 2010 in E-Commerce, Online Marketing

Conversion rate optimisation (CRO) is the goal of all e-commerce professionals and their clients, and the latest online market figures make it easy to understand just why. 2008 saw a single year increase in online sales of 16% across the market. Since 2000, Internet sales have risen by 3,500% to £42bn and it’s expected that by 2010 this figure...

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