Google Shopping Changes Help

Posted by Dan White on July 27th 2011 in E-Commerce, Online Marketing

This month the Big G (Google) recently announced changes to their merchant product feed rules. You have until the 22nd of September to update your product feed or face the consequences. keeping a close eye on things At Optix we like to keep a close eye on these things for our clients sake, but for those who run their own...

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Is your SharePoint business critical?

Posted by Amanda Parsons on July 20th 2011 in News

Partnership and playing to ones strengths are very important here at Optix. We recognise what we can and cannot do so always look to work with the very best partners in areas we don't work in. One of these areas is Sharepoint integration. MSM Software Solved based in Exeter, London and Bristol are the partner we would pass...

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Event tracking for web pages with no thank you page

Posted by Dan White on June 27th 2011 in Development, SEO, Online Marketing

The way goal tracking works for a lot of websites is that you set up a page which displays to the user saying "Thank you for buying widget a'". When you see someone has visited that page you can see that a sale must have occurred. Now that is very useful because then you can dig around in the...

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8 Tips for Email Marketing

Posted by Alastair Banks on June 6th 2011 in Online Marketing

Today's post is from one of our Director's Alastair Banks You may have read it already on his blog but just in case you missed it or want to refresh your memory, heres another bite of the cherry: Original Post: Some of you might be wondering why I’m writing about email marketing today – it’s old hat isn’t it? With...

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Have we told you about Envirosend and how we will donate to Devon Wildlife Trust?

Posted by Amanda Parsons on May 27th 2011 in News, Company News, Online Marketing

Take control of your email marketing today Attract new customers, raise brand awareness and increase product sales. Everything you need to create successful email campaigns comes standard with Envirosend. What is Envirosend? Envirosend is an easy-to-use, web-based email marketing system that allows you to create, target, send and measure direct marketing campaigns. Whether you want to attract new customers, raise brand awareness...

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Alastair Banks re-traces his roots as he’s asked to consult with the University of Exeter on their use of Social Media

Posted by Amanda Parsons on April 20th 2011 in Social Media, Company News, Online Marketing

In the year 2000 Alastair Banks and James Dawkins, directors of Exeter Web Design & Online Marketing Company Optix Solutions, graduated from the University of Exeter with degrees in Computer Science. Almost 11 years on, their company has grown to be one of the largest and most successful in the area, last year being included in the South...

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