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What are the Benefits of Email Marketing?

Posted by Hanna Skillern on May 27th 2016 in Online Marketing, Digital Marketing

Reach your audience with email

With email becoming one of the largest and most successful marketing tools, we have a look at why you should be embracing email marketing. Return on Investment (ROI) Compared to other channels of marketing, email is relatively cheap, giving you a great opportunity to maximise your ROI. It is reported that people who buy products marketed through email, spend 138%...

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Gaining Work Experience in the Digital Marketing Industry

Posted by Hanna Skillern on May 26th 2016 in News, Jobs

Chris Mastris Digital Marketing

A few weeks ago, Chris Mastris completed an 8 week work placement with us after he tracked us down on social media and asked if we had any vacancies. We asked Chris a few questions about his time with Optix Solutions. Who are you? Although I’m now interested in digital marketing, I previously studied biology at the University of Exeter,...

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South West Highways Launch Slick New Website

Posted by Hanna Skillern on May 25th 2016 in Design, Development, News

South West Highways Launch Slick New Website

Optix Solutions won the tender to design and build South West Highway’s new website as part of a strategic rebrand and development to become SWH Group. SWH Group provides a broad range of services, including highway and road maintenance, building construction, civil engineering, training and sign manufacturing. The aim of the website was to showcase the different services clearly...

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Win a Supercar Experience with the Optix Sponsored League

Posted by Optix Solutions on April 27th 2016 in News, Company News

Created by Ashwoods, Lightfoot is a small gadget fitted in your vehicle which monitors your engine. Watch this video to find out how it works.  Every vehicle has a ‘sweet spot’. This is where the engine runs at the optimal power and efficiency no matter what routes or speed you are driving.  Driving at the ‘sweet-spot’ results in: •    Up to...

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Digital Marketing Jargon Made Easy

Posted by Hanna Skillern on April 26th 2016 in SEO, Online Marketing, Digital Marketing

Digital Marketing Jargon Made Easy

Here at Optix we are so used to talking about our services, we often use words or abbreviations to describe tactics and actions and forget not everyone has a digital marketing dictionary handy! We’ll be producing a series of blogs to explain what these shortened terms mean.  AdWords AdWords is Google’s advertising service. It allows businesses to display ads on...

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Digital Marketing Work Experience at Optix

Posted by Hanna Skillern on April 20th 2016 in Online Marketing, Company News, Digital Marketing, Jobs

Last week we had Brad Croasdell join us for a week of work experience after he asked Al what qualities were needed from a digital marketer at our seminar in February! We asked Brad a few questions about his time with Optix Solutions.  Who are you? I hail from Cumbria in a little town called Appleby-in-Westmorland. I began studying Marketing...

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