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Why You Should Focus on Inbound Marketing Practices in 2012

Posted by Lisa Watson on April 2nd 2012 in Online Marketing

So what is this outbound and inbound marketing? Outbound marketing is often referred to as the ‘traditional’ form of marketing, whereby a company spends money on advertising to large audiences in the hope of finding potential consumers. Television commercials, radio broadcasting, trade shows, cold calling and unsolicited email marketing are all examples of outbound marketing. Inbound marketing, on the other...

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Introducing Charlie Martin, Web Consultant

Posted by on March 20th 2012 in News, Company News, Online Marketing

Believe it or not, Charlie Martin has almost been with us for an entire year - and what a year it has been. We've been meaning to post a formal introduction for some time, but a certain someone has been especially busy getting to know our clients. We've finally managed to secure 10 minutes of his time and here...

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SEO and "Ads Above the Fold"

Posted by Dan White on March 8th 2012 in Design, SEO, Online Marketing

We recently helped a friend of the company with some information about one of Google's Algorithm (Algo) changes/updates. The Advertisements Above the Fold factor. This is what we had to say: Any Google update is designed to prevent low quality websites ranking (or rather rank high quality websites first). The “advertisements above the fold” layout Algo is an example of...

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Questions to ask about your website's Marketing Content

Posted by Dan White on February 28th 2012 in SEO

???¿?? When you write marketing content having it appear in the search engines should be an important part of your online marketing plan. If you want your content to rank in search results Google suggest you answer the following questions about the page you are going to write. In their own words: ...if you want to step into Google's mindset, the...

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West Cornwall Cottage Holidays

Posted by Dan White on January 16th 2012 in News, Online Marketing

Optix Solutions is proud to announce another new client, this time from within the South West cottage holiday industry. West Cornwall Cottage Holidays are a well known name within their industry and have a fantastic range of business goals, activities and plans for the future. With Optix Solutions as their Online Marketing partner, we are sure we will...

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New website Launch: Grainge Architects in Exeter

Posted by Dan White on December 22nd 2011 in News

Late in 2011 Optix launched a new website for a fantastic architect company who have exceptionally high standards and an eye for detail. "Grainge Architects Ltd began in 1990 and has developed into one of the leading architectural practices in the South West." http://www.g-a.uk.com/ We are really pleased to be working with such a prestigious and talented company and are proud...

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