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How to dramatically improve the return on your Pay Per Click ads

Posted by Lisa Watson on July 30th 2012 in Online Marketing, PPC

If you’re not already familiar with Pay Per Click (PPC) Ads, they are the sponsored online adverts which appear on a number of websites, the most popular of which is Google. Unlike traditional advertising, with Pay Per Click Advertising you only pay when a potential customer clicks on your ad – hence the name “Pay Per Click”. Used correctly,...

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SunGift Solar Beaming After Awarded Met Office Contract

Posted by Lisa Watson on July 23rd 2012 in News

Recently, we were delighted to learn that our client, SunGift Solar, were awarded a contract from the Met Office. As part of the contract, the team at SunGift Solar were to design and install a huge array of 1000 solar panels across the roof of the Met Office energy centre in Exeter - one of the largest roof-top solar...

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5 Areas You MUST Consider Before Starting a New Project

Posted by Lisa Watson on June 26th 2012 in News

So you are about to embark on a brand new project. A new project means a new vision, new ideas and a whole different ball game when it comes to your client as; after all, everybody is different. Remember that quote ‘one size fits all’? Well ignore it! When it comes to business, this is rarely the case. The...

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Press Release: Shearings, The UK's Leading Specialist Tour Operator, To Embrace Social Media

Posted by Lisa Watson on June 18th 2012 in Social Media, News

Optix Solutions today announced that they are working with the UK's leading specialist tour operator, Shearings, to help them use Social Media to attract and retain customers. Shearings already has traditional and highly effective methods of advertising in place, but after attending a presentation from Optix Solutions on the power of Social Media, the forward-thinking team at Shearings acknowledged...

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RIP Google Product Search: Hello Google Shopping

Posted by Dan White on June 1st 2012 in E-Commerce, SEO, News, Online Marketing

Google has recently announced that from Fall 2012 businesses will need to pay the search giant to have their products included in Google Shopping (originally known as Froogle). Since first launching the service it has been completely free and relatively easy for businesses to add their products, allowing the “small guys” to compete on a level playing field...

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DAAT's Photography Competition Is Now Open

Posted by Lisa Watson on May 10th 2012 in News

Are you an amateur or professional photographer that has an eye for catching those perfect scenes on camera? Then this competition is just for you… Devon Air Ambulance Trust (DAAT), thanks to the generous support of ATASS, have recently launched their first ‘Capturing Devon’ photographic competition. The competition has four age groups (Under 13s, Age 14 to 18, Over 18s,...

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