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Thomas Haynes joins Optix Digital Marketing Team

Posted by Alastair Banks on April 9th 2013 in Social Media, SEO, News, Company News, Online Marketing

This week we're extremely excited to be welcoming Thomas Haynes to the Optix Digital Marketing stable. Thomas has been working in the search marketing industry for over six years and the portfolio of companies he's worked with reads like a who's who in blue-chip names. Amongst others, Thomas has worked with the likes of HSBC, Disney, M&S, Tesco, Bentley...

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In Focus: Town and Gown 10k Website

Posted by Optix Solutions on April 3rd 2013 in Design, Development, Company News

One project in particular which has been close to our heart this year is townandgown10k.com, a microsite for the annual races which support the Muscular Dystrophy campaign. The Town and Gown 10k races take place in Oxford and Cambridge and each event sees thousands of people turn up, taking over the University towns with their trademark orange t-shirts....

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A Look at Clever Mobile Marketing

Posted by on March 27th 2013 in Social Media, Online Marketing, Mobile Marketing

One piece of marketing that has caught our eye recently is a viral video of a very special bus shelter, courtesy of Qualcomm. Released in conjunction with their One smartphone, the company is touting it as the “best bus stop ever” and they may just be right. LA commuters waiting for the bus were encouraged to connect to a...

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Is Social Media accessible to all?

Posted by on March 26th 2013 in Social Media, News, Company News

This week the Optix team took a morning out of their diaries to brainstorm ideas for two clients, the Exeter Deaf Academy and newly formed CloudED. The brainstorm was filled with the usual energy and enthusiasm, with the team coming up with many innovative ways of achieving the organisation's goals. The great thing about these brainstorms is that...

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Using Twitter for Business

Posted by Amanda Parsons on March 19th 2013 in Social Media, Online Marketing

At first glance Twitter may not seem like the best tool for marketing, but scratch beneath the surface of obscure hashtags and people compelled to tell the world what they’ve been eating and you’ll find it’s a powerful way of promoting a business. Below are a few tips to help you get started or adapt your existing account...

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What to do About Google Shopping?

Posted by Dan White on January 25th 2013 in SEO, Online Marketing

In May, Google announced that the UK would lose its free shopping channel. While this has angered many users, with some arguing this goes against Google's previous statements regarding 'paid inclusion', the fact remains that policyIS changing, and you need to make an informed decision about what to do next. "On May 31, we announced a new initiative...

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