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A Look at Clever Mobile Marketing

Posted by on March 27th 2013 in Social Media, Online Marketing, Mobile Marketing

One piece of marketing that has caught our eye recently is a viral video of a very special bus shelter, courtesy of Qualcomm. Released in conjunction with their One smartphone, the company is touting it as the “best bus stop ever” and they may just be right. LA commuters waiting for the bus were encouraged to connect to a...

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Is Social Media accessible to all?

Posted by on March 26th 2013 in Social Media, News, Company News

This week the Optix team took a morning out of their diaries to brainstorm ideas for two clients, the Exeter Deaf Academy and newly formed CloudED. The brainstorm was filled with the usual energy and enthusiasm, with the team coming up with many innovative ways of achieving the organisation's goals. The great thing about these brainstorms is that...

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Using Twitter for Business

Posted by Amanda Parsons on March 19th 2013 in Social Media, Online Marketing

At first glance Twitter may not seem like the best tool for marketing, but scratch beneath the surface of obscure hashtags and people compelled to tell the world what they’ve been eating and you’ll find it’s a powerful way of promoting a business. Below are a few tips to help you get started or adapt your existing account...

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What to do About Google Shopping?

Posted by Dan White on January 25th 2013 in SEO, Online Marketing

In May, Google announced that the UK would lose its free shopping channel. While this has angered many users, with some arguing this goes against Google's previous statements regarding 'paid inclusion', the fact remains that policyIS changing, and you need to make an informed decision about what to do next. "On May 31, we announced a new initiative...

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Introducing Lisa Watson, our new Digital Marketing Executive

Posted by Lisa Watson on January 8th 2013 in Company News, Online Marketing

Hello, My name is Lisa Watson and I have recently taken on the role of Digital Marketing Executive at Optix Solutions. Previously, I have worked for Optix Solutions as their Marketing and Communications Coordinator, a role that I carried out for almost a year. Originally born in Torquay, I went on to graduate from Cardiff University in 2010. Following this,...

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Optix Solutions becomes Beacon Pathfinder

Posted by Lisa Watson on January 8th 2013 in Company News

Web design and Online Marketing Company Optix Solutions today announced that they have accepted an invitation to become a Beacon Pathfinder, an extended affiliate of the Beacon network This invitation is seen as recognition by the prestigious network of the significant growth the Exeter-based company has achieved. As a Beacon Pathfinder, Optix Solutions will gain access to an elite network...

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