Meet Dan White Our Latest Addition to the Optix Family

Hi there! My name is Dan White and I’ve joined the digital marketing team here at Optix Solutions as the new Digital Marketing Manager. How did I find myself here? Just read on and you’ll find out… Back in 2009 I graduated from the University of Reading with a degree in History & Archaeology. Exciting times indeed but I wasn’t going to be the next Indiana Jones.

I fell into digital marketing by accident, firstly working for a recruitment company, followed by a move to North Devon which saw me working with a start-up holiday cottage agency. After getting to help to market some fantastic properties in and around Exmoor, I took the step to go freelance and become a digital marketing consultant. I worked with some fantastic businesses doing everything from social media training, email marketing and maintaining websites for hotels, IT companies and a naturally being in North Devon; a few surfing websites.

Although I got to meet some new people and work on some great projects, the life of a freelancing had its up’s as well as its downs so I wanted to rejoin the vibrancy of office life.

So why did I want to work for Optix?

From the first meeting with Alastair there was definitely something different about Optix (different in a good way – naturally). I’ve spent a good deal of time meeting with different agencies looking for a job and even set up a check list blog post of ‘what I’m looking for in a marketing agency’. I’m pleased to say that Optix stepped up to the mark and everything clicked. It was like when you go house hunting and know when you’ve found the one. With a genuinely dedicated, friendly and professional bunch of people it’s a fantastic working environment. Plus, with a wide variety of fascinating clients, there’s never a dull moment.

As things move forwards I’m hoping to bring with me my skills for social, plus the varied experiences and tools that come with being a freelancer.

So, if you want extra information about digital marketing then you can find me over on Twitter @danwht, or if you have any questions then feel free to email me at

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