Marketing through the Coronavirus Pandemic – Email Marketing Tips

We’re seeing a lot of organisations rapidly adjusting their marketing plans as the global pandemic unfolds. We strongly believe that Marketing is more important than ever in times like these and those brands which keep their audience informed and continue to make their presence felt (in an appropriate way) will be in a stronger position when things return to normal.

We’ve been working very closely with our clients to help them to communicate with their customers and adjust their Marketing plans this week. We’ve also been helping them to adapt to remote working and get to grips with the required tech and operational processes to keep their teams working together smoothly.

Our director Alastair will be creating regular videos with top tips in order to help organisations to understand what to focus on to have the biggest impact. These videos will be featured on this blog, on our Corona Virus response page, on Alastair’s YouTube channel and on his LinkedIn page.

The first video is about how to make use of Email Marketing which is one of the best ways to reach your current customer base with important messages at times when there is a lot of “noise” to cut through. We hope you find it useful 😊

Thomas Haynes

Thomas Haynes is a Digital Marketer with 12 years experience. He specialises in SEO and is the Head of Digital at Optix Solutions

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