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Make your Online Store intelligent

Posted by on November 4th 2009 in News

Year on year consumers are turning to online shopping in their droves. Latest figures for 2008 show a 16% rise in online sales across the market. Since 2000, Internet sales have risen by 3,500% to £42bn and it’s expected that by 2010 this figure will climb to a staggering £72bn. Together these statistics prove that traditional concerns around issues such as security, product information and delivery are on the wane and reinforces just how vital it is to business to put themselves in a position to capitalise on this shift in consumer habits. Of course, it is essential to have an ecommerce store that is easy to navigate, can display product information quickly and easily and that accepts payments securely. That’s why Optix Solutions offer a wide range of bespoke products and tools with which to build an online store that reflects your business and your customer-specific requirements. We have also teamed up with Sagepay to ensure clients can pay quickly and completely securely with all leading credit cards, both retail and trade. However, this is just the starting point. Your online store can be used for so much more than simply processing direct sales. Optix’s e-commerce consultancy services can make your store intelligent! Using the latest online analytic and data capturing tools, our specialists can gather a wide range of information on your customers, such as; who they are, how they found your site, what other products they might be interested in, conversion rates and where in the sales process they are prone to drop out prior to purchase. This information can be used as key components in devising marketing strategies, developed in partnership with you, dedicated to optimising conversion rates by retaining existing customers, re-awakening cold leads, targeting new product launches and maximising awareness of your business. We can introduce you to services that incorporate the likes of ‘right touch’ marketing -complementing online advertising by introducing new products or services to specific customers who have bought or registered an interest in related items - and VIP shopping for regular retail and wholesale customers. We’ll also show you how to make it easy for visitors to share information about what your business has to offer with friends and associates via social media. Why not have a look at how Optix have adapted the online stores of two if its leading customers with a strong emphasis on online sales and marketing - www.Ink2Paper.com and www.glamsalonfurniture.com.
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