I have now been working in the web industry for a year or so, so I thought I would share a few of my thoughts in a series of blogs, which I hope will allow you to get more out of your web supplier.
I want to highlight the most common issues prospects have discussed with me and provide you with some suggestions about how these problems can be avoided.
Understanding your business
It amazes me the way the web industry has traditionally worked. In how many other professional service industries would the client be expected to come up with a brief detailing exactly what they need for a project?
So traditionally it would be down to the client themselves to write a website brief from which an agency would quote and the site would be built. This is truly amazing as doing so fundamentally ignores the role of the agency as the experts in the relationship.
Take Optix for example. The agency has been operating for thirteen years now. The team have seen what works and what doesn’t. If you wanted to know how to build an effective online presence, these people really should know. It shouldn’t be down to you, the client, to come up with what works because put simply that’s not your job.
So, to ensure you’re working with an agency that will take responsibility for the development of your web presence, consider if they are interested in knowing about your business first. You should be hearing questions like ‘What are your USP’s?’, ‘Where do you want to be in 3 years’ time?’ and ‘What does a typical customer look like?’.
With this informed understanding of what you are trying to achieve as a business, your web partner will be able to offer significantly greater value to you over the course of your relationship. They will be in a better position to proactively provide ideas about how best to achieve your business goals through your online presence. Without investing up-front in getting to know your business, this value will be impossible for the agency to impart.