Global Uptake of Investment in Online Marketing

According to recent figures available from Google, there has been a significant increase of interest in Search Engine Optimisation in the first quarter of 2009, which is testament to businesses beginning to realise the value of investing in their websites ensuring that their sites are of the utmost relevance on their subject matter and in-turn where search engines like Google (the number 1 website in the UK) are directing potential customers actively searching for products and/or services related to their business.

It’s important to remember that a major factor in Google’s ranking algorithms (which determines the position of a site on Google) is a websites reputation. The algorithm takes into consideration over a hundred different factors – including the age of a site, how the site was coded and built (i.e. visibility to search engines), and the quality of information on the site. These can require a significant amount of time, especially in competitive markets, which makes it increasingly important for businesses to start investing in it now.

As a standard we work to ensure that every website we build is not only visible to search engines, but also user-friendly – pre-requisites for any successful optimisation campaign. For businesses that are ready to build on this foundation, we have a team of dedicated Search Engine Optimisation consultants that provide a managed Search Engine Optimisation service.

Google’s announcement was closely followed by the results of a survey conducted by the European Interactive Advertising Association (EIAA) which revealed that 70% of advertisers in Europe have increased their online spending this year.

“Market conditions are tough, yet online is continuing to innovate and emerging formats such as mobile advertising and online video advertising look set to become big players in the next few years as brands see the benefit of cross-platform marketing campaigns,” says Alison Fennah, executive director of the EIAA.
To learn more about how our online marketing services can help grow your business, contact us today on 0845 029 7766

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