Digital Marketing Work Experience at Optix

Last week we had Brad Croasdell join us for a week of work experience after he asked Al what qualities were needed from a digital marketer at our seminar in February! We asked Brad a few questions about his time with Optix Solutions.

Who are you?

I hail from Cumbria in a little town called Appleby-in-Westmorland. I began studying Marketing Management in 2013 at De Montfort University, Leicester where I’ve been playing rugby for the university. I’m currently on my placement year and I’ll be returning to graduate in 2017.

Why digital?

I have a deep passion for all things digital. I am enthralled by the way consumers think and interact with brands digitally. I believe I have found an industry that matches my energy, creativity and enthusiasm.

What is your specific area of interest?

Everything Search. I find search engine optimisation as well as paid search advertising to be the most fascinating part of digital marketing.

 Any future predictions?

I believe Google will continue to put the user before businesses and as digital marketers we will have to continue ethical work to get great results. Likewise I believe advances in technology will continue the age of digital disruption in more and more industries and as digital marketers we have to always ask “what next?”.

What did you learn @ Optix?

Even after a near year in the industry I’m still learning new tools and methods. I really enjoyed the client aspect working at Optix and it was an amazing experience to build relationships with a range of clients and deliver great results. I can’t thank the team at Optix enough for this opportunity.

What next?

Well, first I’ll be returning to Leicester to finish my degree and graduate then I’ll be looking for a challenging role in a digital marketing agency for 2017.

Everyone at Optix was really impressed with Brad’s work ethic and hope to get in touch with him once he’s completed his degree. Good work Brad!

If you’re looking to gain more experience in an established, digital marketing environment get in touch by emailing or call us on 01392 667766 and we’ll see what we can do.

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