We are absolutely thrilled for the Communications Team at the Devon Partnership NHS Trust who have been nominated for an HSJ Value Award in the Communications category for its innovative new website which works ‘with patients, for patients’.
We worked closely with Sharon Berkhout, Communications Manager at the Devon Partnership NHS Trust, and other members of the team, to develop a website solution that put the patient at the forefront. The Trust had several challenges that it needed to overcome, including: a dedicated focus on mental health recruitment and a social media campaign to help drive this and a streamlined help centre service which reduced calls in order to free-up staff and benefit patients.
The website that we created for the Trust incorporated a progressive new site map and navigation functions as well as a ‘help now’ tab for patients, carers and their families.
We also created a dedicated microsite which was designed to strategically aide recruitment for mental health nurses and psychiatrists. The microsite also promoted the benefits of living and working in the South West and the opportunities available.
We implemented a social media campaign through Twitter to drive relevant traffic through to the NHS jobs site.
Here at Optix Solutions we are paving the way towards an innovative digital future for businesses across the South West and we are honoured to have helped such a worthy organisation, such as the Devon Partnership NHS Trust to support patients and their families in Devon community.