4th of May
An update from our Director of Operations, Rob Stevens:
Given the changing daily landscape of the Coronavirus pandemic, we wanted to send you a quick update on how Optix Solutions are dealing with the events that surround us. We will update this post as the situation or our response to it changes.
Firstly, I am very pleased to be able to report that the health and safety of our employees has been maintained during this outbreak and we are incredibly grateful for the support of our team in ensuring we have been able to carry on delivering our services to our clients.
It’s been heartening to witness how the SW business community has rallied around to support one another, we’re incredibly grateful for all our clients who have stood by us in these difficult times. Without them we wouldn’t be here and we will always remember and be grateful of their support.
As I’m sure everybody is, we’ve been keeping on top of all news bulletins and listening intently to the information and updates being given by the professionals. Of particular interest this week was the announcement from our Prime Minister, Boris Johnson, who stated that we are now past the peak of this crisis. This is very welcome news for all of us and our thoughts now turn to what the future holds for us, specifically what will the social conditions and measures be and how can we adapt to these to ensure a positive future for all?
We know that tech services and digital skills will be even more important now than ever before, think about how Zoom has taken off! Many of now use these services on a daily basis to keep in touch with our colleagues, friends, customers and loved ones. It’s fast become the new normal and I cannot see this changing any time soon.
Thanks to our prior planning and the support of our excellent partners, our teams are fully operational and have fulfilled their jobs entirely remotely. We have ensured that every member of staff is supported to work from home through on-going welfare meetings and regular catch-ups. It’s common place now that communication methods such as Microsoft Teams, Zoom, Skype, Email and Slack are integrated into businesses to allow us all to work remotely.
We continue to think about our clients and how we can help enable them to succeed in these challenging times and we’ve been using our skills to ensure we spread these tips far and wide through the launch of Optix TV, our blogs, LinkedIn updates and regular video conference sessions with our clients. So, if you need any help or advice on how to use digital tools (some of those I mentioned earlier), we’re all here to help.
Thank you for being a customer, a supporter, a friend.
Robert Stevens – Director of Operations
27th of April
24th of April
Thanks to everyone who attended our most recent Optix TV Webinar and for all the positive feedback. If you missed out you can stream the Webinar below.
20th of April
Alastair’s latest video features tips for CEOs to Shine Online.
14th of April
Our Head of Digital Thomas has put together a weekly email newsletter for Digital Marketers who are affected by the current situation. The newsletter will include links to free training courses, free webinars, project ideas and links for support. You can sign up for the Weekly Check-In here.
9th of April
Last week we ran the first of our OptixTV Webinars: Using a Digital Mindset to Pivot Your Business. You can watch the recording of the webinar below. You can sign up here to be notified about the next free webinar.
2nd of April
We’re very excited to announce that we’ll be running a free Webinar next Tuesday on the topic of “Using a Digital Mindset to Pivot Your Business”. Full details and the link to sign up can be found here.
We’ve gathered some thoughts from the team about working from home and how we’re all staying positive and looking out for each other. You can read the post here: The Optix Team on Working From Home.
30th of March
Two new blog posts today:
Handy Resources for our New Normal – 12 resources to help you with Marketing during a global pandemic, keeping connected whilst working from home and staying healthy under lockdown.
Google and Facebook Launch Ad Credits to help Small Businesses – Details of how to apply for advertising grants from the two largest advertising platforms.
26th of March
In today’s update Alastair talks about using video to communicate with your clients – Using Video to Communicate with your Clients During Lockdown.
23rd of March
In these very tricky times, we are told that communication is paramount, both internally and externally. Today’s super quick tip is about setting up a section on your website which explains how you are coping with the Coronavirus pandemic and taking that one step further and giving value to the people that happen across this area of your site.
20th of March
Alastair will be creating videos to help you focus your Marketing where it’ll have the biggest impact during these difficult times. We’ll add the videos to this page and you can also subscribe to Alastair on YouTube and connect with him on LinkedIn.
Marketing through the Coronavirus Pandemic – Email Marketing Tips
18th of March
Our Director Alastair has written a post about Why (and How) You Should up your Marketing During a Downturn.
17th of March
Given the changing daily landscape of the Coronavirus pandemic, we wanted to send you a quick update on how Optix Solutions are dealing with the events that surround us.
We will update this post as the situation or our response to it changes.
Firstly, the health and safety of our employees and customers is our top priority. As I’m sure everybody is, we’ve been keeping on top of all news bulletins and listening intently to the information and updates being given by the professionals.
We’re in a very privileged position and thanks to our prior planning and the support of our excellent partners, our teams remain fully operational and can fulfil their jobs entirely remotely. We have ensured that every member of staff is equipped to work from home and communication methods such as Microsoft Teams, Zoom, Skype, Email and Slack have all been integrated into the business for to allow us all to work remotely. We will also be implementing daily and weekly online team catch ups and check ins to ensure that everyone continues to interact with each other, even when they are working from home. Many of our employees work in this way regularly so we see no challenges with delivering our services in this manner.
We have also been giving very careful thought to how our skills as a digital business could help our customers. Traditional business models may need to stop for a number of weeks or even months so delivering products and services may require a different way of thinking and that’s where we may be able to help. If person to person contact is limited then what better way to keep going, than to do so online, be it through your websites, specialist tools or your social media presence. I recently saw a very astute personal trainer delivering her workout sessions through Facebook live. Sometimes it’s about thinking differently and that’s where we can help.
It may be that you simply need advice on how to use digital tools (some of those I mentioned earlier), we’re all here to help.
These are challenging times for everyone and ones in which we must stand together. If there are ways in which we can help, we will. Thank you for being a customer, a supporter, a friend.
Robert Stevens – Director of Operations