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Christmas Has Come Early to Google

Posted by Dan White on October 22nd 2012 in SEO, Online Marketing

People are searching for "Christmas gifts" much earlier this year in comparison to previous years all the way back to 2006. Below is the evidence and a little analysis: Search trends for "Christmas Gifts" and a host of other Christmas related keywords have seen a steep increase as early as late July this year. This could be people looking for bargains giving themselves plenty of time, an increase in escapist buying, or any number of things. A trend I noticed is that that a lot of early searches this year are research based queries such as 'Christmas gift ideas' and 'homemade Christmas gifts'.

What to do about it?

Get your content and marketing machine running on full power to start generating the blog posts, articles and cool Christmas related marketing activities. A good place to start is to harness the increasing trend in research based phrases like "homemade Christmas gifts" ideas which is seeing year on year growth in popularity. See below If I were you I would consider writing a page about homemade Christmas gifts, perhaps create a video about 'how to make homemade Christmas gifts' or 'homemade Christmas gift ideas', and why not go a step further, stock some items which are homemade gift style products. But do it soon! People are already looking! By the looks of the current search results it might be an idea to focus your content on resourceful Mums and D.I.Y Christmas gifts too. Get yourself a slice of that early research based, Christmas traffic: Homemade Christmas gifts alone, has 12,000 people looking for it every month, and that number will only grow as we get closer to christmas. See below For more info and to see what else is trending in Google this Christmas visit: http://www.google.com/trends/    
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