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Archive for the: "Social Media" category

How Social Media can save your 'SEO Bacon'!

Posted by Dan White on July 14th 2010 in Social Media, SEO

Today I came across an unfortunate soul (Ed. Not one of our clients) who had been naughty and got him/herself dropped from the Google results completely. In fairness it may have been a competitor knocking them out of the results with an SEO attack, or perhaps something they had done by mistake but all the same, their main...

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Local Charity and The Web - DAAT Interview

Posted by Dan White on July 7th 2010 in Social Media, Online Marketing

Optix Solutions are starting a series of interviews with our most respected clients for our blog. It’s great to have Devon Air Ambulance Trust on board as a leading local charity. We believe people will be interested in what they have to say about the internet. In particular Optix are interested in how the Charity Sector considers the internet...

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Gaining insight into how organisations are using Social Media

Posted by Kristen Sousa on June 25th 2010 in Social Media, News, Company News, Online Marketing

FROM huge multinationals to small start ups, confusion still reigns in business as to how to join the social media revolution and tap into its vast marketing potential. Just as social media is transforming the way individuals communicate with each other, the business community is increasingly asking itself just how to it can best harnessed social networking in order...

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Facebook Open Graph and Online Marketing

Posted by Dan White on May 19th 2010 in E-Commerce, Social Media, SEO, News, Online Marketing

One of our online marketing team, Daniel Cave, was recently asked: "Facebook Open Graph is pretty cool stuff when you think about it. Is the future of E-commerce online marketing about to change dramatically?" That question covered such an interesting topic we have edited his response and posted it here for your pleasure. The most transformative thing facebook has ever done...

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Add a Facebook "Like" button to your website

Posted by Kristen Sousa on May 12th 2010 in Design, Development, Social Media, News, Company News, Online Marketing

At Optix Solutions we have made it central to our mission to help our clients understand and take full advantage of the ways in which Social Media is transforming the way we do business and the ever increasing opportunities this presents. With 400 million registered users worldwide and over 24 million in the UK, second only to the US,...

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Buzz site developed for: Just Another Baby? We don't think so!

Posted by Kristen Sousa on May 12th 2010 in E-Commerce, Design, Development, Social Media, SEO, News, Company News, Online Marketing

If doing business online was as simple as putting up a nifty looking website and an online shop then we would all be dotcom millionaires. Unfortunately it’s not that simple, as many businesses, especially in highly competitive marketplaces, have discovered to their cost. Intelligent online marketing focuses not just on providing product information and the means to buy, but building...

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