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Archive for the: "Social Media" category

Can Your Business Afford to Ignore the Facebook Factor?

Posted by Optix Solutions on October 31st 2013 in Social Media, Online Marketing, Company News

Whether you are a Facebook fan or Facebook-phobe in your personal life, if your business is selling a product or service to the general public the reach of Facebook as a potential communications and marketing tool simply cannot be ignored. In case you were in any doubt, here are some facts: With 1 billion members worldwide, 33 million in...

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How to Claim your Google Plus Vanity URL

Posted by Thomas Fletcher Jones on October 30th 2013 in Social Media, SEO, Online Marketing

Are you embarrassed by your ugly Google+ URL? Fear not - this post will explain how you can be the envy of your friends/competitors with a shiny new vanity URL. Last summer Google introduced custom URLs for brands and celebrities with verified profiles. This meant that Toyota could now use the URL Google.com/+toyota rather than the slightly less memorable plus.google.com/100128670340279447796. Google...

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Facebook updates News Feed algorithm

Posted by on August 16th 2013 in Social Media, Online Marketing, Mobile Marketing

How content is ranked and displayed in the Facebook News Feed has remained a mystery until only recently. On August 6th Facebook expressed their future intentions to become more transparent on this subject, stating in their first of many blog posts to come (News Feed FYI) “. . . we need to do a better job of communicating...

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Optix’s Charlie Beagle gets Loud for Deaf Academy Fundraiser

Posted by Optix Solutions on July 16th 2013 in Social Media, Company News

There’s an old adage among the acting fraternity that warns ‘never work with animals or children’. However, never afraid to take the plunge for a good cause, the Optix team ignored this advice when they teamed up with Exeter Deaf Academy to promote the school’s ‘Wear It Loud’ fundraising campaign through the creative use of social media. Enter stage left...

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Thomas Haynes joins Optix Digital Marketing Team

Posted by Alastair Banks on April 9th 2013 in Social Media, SEO, News, Company News, Online Marketing

This week we're extremely excited to be welcoming Thomas Haynes to the Optix Digital Marketing stable. Thomas has been working in the search marketing industry for over six years and the portfolio of companies he's worked with reads like a who's who in blue-chip names. Amongst others, Thomas has worked with the likes of HSBC, Disney, M&S, Tesco, Bentley...

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A Look at Clever Mobile Marketing

Posted by on March 27th 2013 in Social Media, Online Marketing, Mobile Marketing

One piece of marketing that has caught our eye recently is a viral video of a very special bus shelter, courtesy of Qualcomm. Released in conjunction with their One smartphone, the company is touting it as the “best bus stop ever” and they may just be right. LA commuters waiting for the bus were encouraged to connect to a...

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