Archive for the: "SEO" category

SEO and "Ads Above the Fold"

Posted by Dan White on March 8th 2012 in Design, SEO, Online Marketing

We recently helped a friend of the company with some information about one of Google's Algorithm (Algo) changes/updates. The Advertisements Above the Fold factor. This is what we had to say: Any Google update is designed to prevent low quality websites ranking (or rather rank high quality websites first). The “advertisements above the fold” layout Algo is an example of...

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Questions to ask about your website's Marketing Content

Posted by Dan White on February 28th 2012 in SEO

???¿?? When you write marketing content having it appear in the search engines should be an important part of your online marketing plan. If you want your content to rank in search results Google suggest you answer the following questions about the page you are going to write. In their own words: ...if you want to step into Google's mindset, the...

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How Optix Solutions are more 'A La Carte' than 'Ready Meal'

Posted by Amanda Parsons on October 5th 2011 in Design, Development, SEO, Online Marketing

Ever wondered what to expect when you task us with creating and building a website? We strongly believe that any project is a partnership with a Client. We regularly consult and communicate with our Clients, creating an open channel for feedback and discussion. We strive to ensure the end result exceeds our Client's expectations and more than fulfils their...

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The Eden Project chooses Optix Solutions to optimise its shop’s online presence

Posted by Amanda Parsons on September 23rd 2011 in SEO, Company News, Online Marketing

Optix Solutions has been providing online marketing services in the South West for over 12 years and has built a reputation as one of the region’s major players. The move by the Eden Project to contract the company for the provision of search engine marketing and social media services is another great addition to the portfolio of the...

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Will your site get attacked by a Panda?

Posted by Dan White on August 18th 2011 in E-Commerce, SEO, Online Marketing

We have written a little bit of a comedy headline for what can be a VERY serious issue for some business owners and any managers responsible for profit and loss. Google's search ranking algorithm update code named 'Panda', dubbed the 'Farmer update' by the search industry, was released earlier this year. This is one animal you do not want...

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Event tracking for web pages with no thank you page

Posted by Dan White on June 27th 2011 in Development, SEO, Online Marketing

The way goal tracking works for a lot of websites is that you set up a page which displays to the user saying "Thank you for buying widget a'". When you see someone has visited that page you can see that a sale must have occurred. Now that is very useful because then you can dig around in the...

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