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Archive for the: "SEO" category

Using Search Engine Optimisation to promote your website (SEO): 3 tactics you should NEVER use

Posted by Lisa Watson on August 21st 2012 in SEO, Online Marketing

After heavily investing in a website, your next move should be focused on optimising your website so that potential customers can easily find you on the web. Search Engine Optimisation (SEO) uses various techniques to increase your website’s visibility on search engines, so that it appears near the top of the results when keywords related to the product or...

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RIP Google Product Search: Hello Google Shopping

Posted by Dan White on June 1st 2012 in E-Commerce, SEO, News, Online Marketing

Google has recently announced that from Fall 2012 businesses will need to pay the search giant to have their products included in Google Shopping (originally known as Froogle). Since first launching the service it has been completely free and relatively easy for businesses to add their products, allowing the “small guys” to compete on a level playing field...

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SEO and "Ads Above the Fold"

Posted by Dan White on March 8th 2012 in Design, SEO, Online Marketing

We recently helped a friend of the company with some information about one of Google's Algorithm (Algo) changes/updates. The Advertisements Above the Fold factor. This is what we had to say: Any Google update is designed to prevent low quality websites ranking (or rather rank high quality websites first). The “advertisements above the fold” layout Algo is an example of...

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Questions to ask about your website's Marketing Content

Posted by Dan White on February 28th 2012 in SEO

???¿?? When you write marketing content having it appear in the search engines should be an important part of your online marketing plan. If you want your content to rank in search results Google suggest you answer the following questions about the page you are going to write. In their own words: ...if you want to step into Google's mindset, the...

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How Optix Solutions are more 'A La Carte' than 'Ready Meal'

Posted by Amanda Parsons on October 5th 2011 in Design, Development, SEO, Online Marketing

Ever wondered what to expect when you task us with creating and building a website? We strongly believe that any project is a partnership with a Client. We regularly consult and communicate with our Clients, creating an open channel for feedback and discussion. We strive to ensure the end result exceeds our Client's expectations and more than fulfils their...

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The Eden Project chooses Optix Solutions to optimise its shop’s online presence

Posted by Amanda Parsons on September 23rd 2011 in SEO, Company News, Online Marketing

Optix Solutions has been providing online marketing services in the South West for over 12 years and has built a reputation as one of the region’s major players. The move by the Eden Project to contract the company for the provision of search engine marketing and social media services is another great addition to the portfolio of the...

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