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Archive for the: "SEO" category

Introducing Optix Fridays

Posted by Optix Solutions on September 4th 2013 in Design, Development, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

As an agency we have always delighted in informing and educating our clients. We simply love enthusing about the opportunities digital marketing offers. There are many digital marketing practices that can help a business achieve objectives but the question is, what should I be investing in? Email marketing? Social media engagement? Search engine optimisation? Content creation? Optix Fridays have been...

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What is the Google Penguin 2.0 Update?

Posted by on May 23rd 2013 in SEO, Online Marketing

What on earth is Google's Penguin Update and why should I be worried? The answer is that you shouldn't be. As long as you haven't been involved in any "Black Hat" SEO tactics you have nothing to worry about and you might even find that your site's rankings improve. However if you, or anyone working on your behalf...

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Thomas Haynes joins Optix Digital Marketing Team

Posted by Alastair Banks on April 9th 2013 in Social Media, SEO, News, Company News, Online Marketing

This week we're extremely excited to be welcoming Thomas Haynes to the Optix Digital Marketing stable. Thomas has been working in the search marketing industry for over six years and the portfolio of companies he's worked with reads like a who's who in blue-chip names. Amongst others, Thomas has worked with the likes of HSBC, Disney, M&S, Tesco, Bentley...

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What to do About Google Shopping?

Posted by Dan White on January 25th 2013 in SEO, Online Marketing

In May, Google announced that the UK would lose its free shopping channel. While this has angered many users, with some arguing this goes against Google's previous statements regarding 'paid inclusion', the fact remains that policyIS changing, and you need to make an informed decision about what to do next. "On May 31, we announced a new initiative...

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3 Simple tips to kick-start your Search Engine Optimisation (SEO)

Posted by Lisa Watson on November 15th 2012 in SEO, Online Marketing

The myth that Search Engine Optimisation (SEO) is some kind of ‘black art’ and that there is nothing you can do to improve it really is exactly that…a myth. The truth is you can do some basic things yourself. To help you get started, here are 3 simple tips. The key is to always be proactive and to get...

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Christmas Has Come Early to Google

Posted by Dan White on October 22nd 2012 in SEO, Online Marketing

People are searching for "Christmas gifts" much earlier this year in comparison to previous years all the way back to 2006. Below is the evidence and a little analysis: Search trends for "Christmas Gifts" and a host of other Christmas related keywords have seen a steep increase as early as late July this year. This could be people looking for bargains...

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