Archive for the: "SEO" category

What to do About Google Shopping?

Posted by Dan White on January 25th 2013 in SEO, Online Marketing

In May, Google announced that the UK would lose its free shopping channel. While this has angered many users, with some arguing this goes against Google's previous statements regarding 'paid inclusion', the fact remains that policyIS changing, and you need to make an informed decision about what to do next. "On May 31, we announced a new initiative...

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3 Simple tips to kick-start your Search Engine Optimisation (SEO)

Posted by Lisa Watson on November 15th 2012 in SEO, Online Marketing

The myth that Search Engine Optimisation (SEO) is some kind of ‘black art’ and that there is nothing you can do to improve it really is exactly that…a myth. The truth is you can do some basic things yourself. To help you get started, here are 3 simple tips. The key is to always be proactive and to get...

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Christmas Has Come Early to Google

Posted by Dan White on October 22nd 2012 in SEO, Online Marketing

People are searching for "Christmas gifts" much earlier this year in comparison to previous years all the way back to 2006. Below is the evidence and a little analysis: Search trends for "Christmas Gifts" and a host of other Christmas related keywords have seen a steep increase as early as late July this year. This could be people looking for bargains...

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Workshop: Drive traffic to your website through SEO - We are back by popular demand!

Posted by Lisa Watson on September 28th 2012 in SEO, Company News

Want to know how you can make changes to improve your website’s visibility through Search Engine Optimisation (SEO)? Want to understand how Google rank their pages so that you can make your website appear higher up the pages on Google? If so, then come to our free workshop that will explain how you can do exactly that. There are hundreds...

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Using Search Engine Optimisation to promote your website (SEO): 3 tactics you should NEVER use

Posted by Lisa Watson on August 21st 2012 in SEO, Online Marketing

After heavily investing in a website, your next move should be focused on optimising your website so that potential customers can easily find you on the web. Search Engine Optimisation (SEO) uses various techniques to increase your website’s visibility on search engines, so that it appears near the top of the results when keywords related to the product or...

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RIP Google Product Search: Hello Google Shopping

Posted by Dan White on June 1st 2012 in E-Commerce, SEO, News, Online Marketing

Google has recently announced that from Fall 2012 businesses will need to pay the search giant to have their products included in Google Shopping (originally known as Froogle). Since first launching the service it has been completely free and relatively easy for businesses to add their products, allowing the “small guys” to compete on a level playing field...

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