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Archive for the: "SEO" category

'The Big Predictions for 2014' 24th of Jan at Optix

Posted by Amanda Parsons on December 19th 2013 in Social Media, SEO, Online Marketing, Company News, PPC, Digital Marketing

The digital landscape changes daily. Keeping up to speed with these changes is imperative if you want your business to succeed online. Welcome to our flagship event, our once a year extravaganza! Don’t worry, we’ll still be running our Optix Fridays throughout the year and we also have a special series of sector specific events planned. This one however is for...

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End the Week on a High With Optix Fridays

Posted by Optix Solutions on November 5th 2013 in Design, Development, Social Media, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

At Optix we simply can’t stop inspiring businesses and organisations to make the most of digital marketing – we’re just passionate about what we do. In the fast-changing world of online marketing it is not always easy for business to settle on the right mix of digital marketing. Clients typically find themselves grappling with questions such as: Should I concentrate on...

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How to Claim your Google Plus Vanity URL

Posted by Thomas Fletcher Jones on October 30th 2013 in Social Media, SEO, Online Marketing

Are you embarrassed by your ugly Google+ URL? Fear not - this post will explain how you can be the envy of your friends/competitors with a shiny new vanity URL. Last summer Google introduced custom URLs for brands and celebrities with verified profiles. This meant that Toyota could now use the URL Google.com/+toyota rather than the slightly less memorable plus.google.com/100128670340279447796. Google...

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Google announces new Algorithm called Hummingbird

Posted by Optix Solutions on September 27th 2013 in SEO, Online Marketing

Yesterday Google announced that they have launched a brand new Algorithm called Hummingbird which has already been live for around a month. Most changes we see such as Panda and Penguin are “updates” but this is a completely new Algorithm and the biggest change since 2001 according to Google's Amit Singhal. What’s changed? The changes are focused on...

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Introducing Optix Fridays

Posted by Optix Solutions on September 4th 2013 in Design, Development, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

As an agency we have always delighted in informing and educating our clients. We simply love enthusing about the opportunities digital marketing offers. There are many digital marketing practices that can help a business achieve objectives but the question is, what should I be investing in? Email marketing? Social media engagement? Search engine optimisation? Content creation? Optix Fridays have been...

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What is the Google Penguin 2.0 Update?

Posted by on May 23rd 2013 in SEO, Online Marketing

What on earth is Google's Penguin Update and why should I be worried? The answer is that you shouldn't be. As long as you haven't been involved in any "Black Hat" SEO tactics you have nothing to worry about and you might even find that your site's rankings improve. However if you, or anyone working on your behalf...

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