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Archive for the: "SEO" category

The CRAFT of Mobile First Indexing

Posted by Optix Solutions on July 17th 2018 in SEO, Mobile Marketing

The CRAFT of Mobile First Indexing

What is Mobile First Indexing? Google uses ‘bots’ (programmes) to ‘crawl’ (scan), web content so that they can show search results to their users.  As the net has evolved, they have diversified what they let their users search for – videos, image, scholarly texts – but in the last few years they started to prioritise how people can easily...

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Website Analysis Workshop

Posted by Optix Solutions on June 27th 2017 in Design, Development, Social Media, SEO, News, E-Commerce, Online Marketing

Website Analysis Workshop

When people embark on a new website project they do it for a couple of reasons. Its been a few years since their last re-development so their site is looking tired and in need of a bit of love or because its reached the end of its life, having had lots of elements bolted on over time and...

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Creating a home for 'Jail Ale' - Dartmoor Brewery Website Launch

Posted by April-Rose James on June 22nd 2017 in Design, Development, SEO

  Here at Optix we’re partial to the odd team after work beverage so you can imagine the buzz around the office when Dartmoor Brewery asked us to build them a new website. The website had to appeal to the B2C market; increasing the brand awareness of ‘Jail Ale’ whilst maintaining a drinkaware authority that falls upon any reputable...

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Digital Marketing Jargon Made Easy

Posted by Hanna Skillern on April 26th 2016 in SEO, Online Marketing, Digital Marketing

Digital Marketing Jargon Made Easy

Here at Optix we are so used to talking about our services, we often use words or abbreviations to describe tactics and actions and forget not everyone has a digital marketing dictionary handy! We’ll be producing a series of blogs to explain what these shortened terms mean.  AdWords AdWords is Google’s advertising service. It allows businesses to display ads on...

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Is Your Website Ready For Google’s Big Mobile Update?

Posted by Lisa Watson on April 29th 2015 in Social Media, SEO, Mobile Marketing, Digital Marketing

Usually when Google announces an update it comes with little, if any, warning at all. However, Google recently announced, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." Whilst Google have been...

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How to Use Google Analytics: Our Top Tips

Posted by Optix Solutions on December 17th 2014 in SEO, Company News, Digital Marketing

Al: Okay so welcome back to coffee table top talks with Optix Solutions, I'm delighted to be joined by Mr Thomas Haynes from the digital marketing team here at Optix Solutions. I wanted to talk to you today really about an area of your expertise which is analytics. Analytics is essential in any website otherwise how do you...

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