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Archive for the: "SEO" category

Digital Marketing Jargon Made Easy

Posted by Hanna Skillern on April 26th 2016 in SEO, Online Marketing, Digital Marketing

Digital Marketing Jargon Made Easy

Here at Optix we are so used to talking about our services, we often use words or abbreviations to describe tactics and actions and forget not everyone has a digital marketing dictionary handy! We’ll be producing a series of blogs to explain what these shortened terms mean.  AdWords AdWords is Google’s advertising service. It allows businesses to display ads on...

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Is Your Website Ready For Google’s Big Mobile Update?

Posted by Lisa Watson on April 29th 2015 in Social Media, SEO, Mobile Marketing, Digital Marketing

Usually when Google announces an update it comes with little, if any, warning at all. However, Google recently announced, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." Whilst Google have been...

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How to Use Google Analytics: Our Top Tips

Posted by Optix Solutions on December 17th 2014 in SEO, Company News, Digital Marketing

Al: Okay so welcome back to coffee table top talks with Optix Solutions, I'm delighted to be joined by Mr Thomas Haynes from the digital marketing team here at Optix Solutions. I wanted to talk to you today really about an area of your expertise which is analytics. Analytics is essential in any website otherwise how do you...

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Client News - Business Systems (UK) Ltd

Posted by Alastair Banks on August 22nd 2014 in Social Media, SEO, Online Marketing, Company News, PPC, Digital Marketing

At Optix Solutions we have always prided ourselves on our excellent long-term client relationships, and it’s been a pleasure to watch our clients grow and evolve with the benefit of our services. We have been working with leading voice, speech and workforce management specialists Business Systems Ltd for over five years now, and recently we’ve secured a contract with them...

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Are you optimising your content with Google Authorship?

Posted by Alastair Banks on May 27th 2014 in Social Media, SEO, Online Marketing, Digital Marketing

We’re all interested in ways to improve our position in the search engine results (often referred to as search engine optimisation) so we can stay ahead of the game. Most people have caught up with the news that keyword-stuffing and other cheap tricks just won’t cut it - in fact this can have a negative effect on your...

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'The Big Predictions for 2014' 24th of Jan at Optix

Posted by Amanda Parsons on December 19th 2013 in Social Media, SEO, Online Marketing, Company News, PPC, Digital Marketing

The digital landscape changes daily. Keeping up to speed with these changes is imperative if you want your business to succeed online. Welcome to our flagship event, our once a year extravaganza! Don’t worry, we’ll still be running our Optix Fridays throughout the year and we also have a special series of sector specific events planned. This one however is for...

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