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How to dramatically improve the return on your Pay Per Click ads

Posted by Lisa Watson on July 30th 2012 in Online Marketing, PPC

If you’re not already familiar with Pay Per Click (PPC) Ads, they are the sponsored online adverts which appear on a number of websites, the most popular of which is Google. Unlike traditional advertising, with Pay Per Click Advertising you only pay when a potential customer clicks on your ad – hence the name “Pay Per Click”. Used correctly,...

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