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Archive for the: "PPC" category

Client News - Business Systems (UK) Ltd

Posted by Alastair Banks on August 22nd 2014 in Social Media, SEO, Online Marketing, Company News, PPC, Digital Marketing

At Optix Solutions we have always prided ourselves on our excellent long-term client relationships, and it’s been a pleasure to watch our clients grow and evolve with the benefit of our services. We have been working with leading voice, speech and workforce management specialists Business Systems Ltd for over five years now, and recently we’ve secured a contract with them...

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Google AdWords Goes (not provided)

Posted by Optix Solutions on April 11th 2014 in PPC, Digital Marketing

Yesterday Google announced that they will no longer pass Keyword data from Ads on Google to analytics packages in order to keep searches secure. This follows the previous changes to the data provided from organic search queries. What is (not provided)? Back in 2011 Google began to send an increasing percentage of users to the SSL encrypted version of their...

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'The Big Predictions for 2014' 24th of Jan at Optix

Posted by Amanda Parsons on December 19th 2013 in Social Media, SEO, Online Marketing, Company News, PPC, Digital Marketing

The digital landscape changes daily. Keeping up to speed with these changes is imperative if you want your business to succeed online. Welcome to our flagship event, our once a year extravaganza! Don’t worry, we’ll still be running our Optix Fridays throughout the year and we also have a special series of sector specific events planned. This one however is for...

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End the Week on a High With Optix Fridays

Posted by Optix Solutions on November 5th 2013 in Design, Development, Social Media, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

At Optix we simply can’t stop inspiring businesses and organisations to make the most of digital marketing – we’re just passionate about what we do. In the fast-changing world of online marketing it is not always easy for business to settle on the right mix of digital marketing. Clients typically find themselves grappling with questions such as: Should I concentrate on...

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Introducing Optix Fridays

Posted by Optix Solutions on September 4th 2013 in Design, Development, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

As an agency we have always delighted in informing and educating our clients. We simply love enthusing about the opportunities digital marketing offers. There are many digital marketing practices that can help a business achieve objectives but the question is, what should I be investing in? Email marketing? Social media engagement? Search engine optimisation? Content creation? Optix Fridays have been...

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What Are AdWords Enhanced Campaigns?

Posted by on July 19th 2013 in Online Marketing, PPC

If you've logged in to Google AdWords recently you will probably have seen a message suggesting that you upgrade to Enhanced Campaigns. Although Enhanced Campaigns are optional at this point Google is going to automatically upgrade Campaigns which have not been manually upgraded on Monday the 22nd of July. If you make use of Google's PPC Advertising you...

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