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Archive for the: "Online Marketing" category

How to get more Likes through Facebook PPC

Posted by Dan White on October 5th 2011 in Company News, Online Marketing

Recently our Head of Online Marketing, and keen blogger, Daniel Cave ran an experimental campaign on Facebook PPC to see what results were possible with minimal effort. Daniel created an advert within a tight niche in an enthusiast's area which had a potential reach of 60,000 users in the UK, and then set it to run for a few...

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The Eden Project chooses Optix Solutions to optimise its shop’s online presence

Posted by Amanda Parsons on September 23rd 2011 in SEO, Company News, Online Marketing

Optix Solutions has been providing online marketing services in the South West for over 12 years and has built a reputation as one of the region’s major players. The move by the Eden Project to contract the company for the provision of search engine marketing and social media services is another great addition to the portfolio of the...

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Will your site get attacked by a Panda?

Posted by Dan White on August 18th 2011 in E-Commerce, SEO, Online Marketing

We have written a little bit of a comedy headline for what can be a VERY serious issue for some business owners and any managers responsible for profit and loss. Google's search ranking algorithm update code named 'Panda', dubbed the 'Farmer update' by the search industry, was released earlier this year. This is one animal you do not want...

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Google Shopping Changes Help

Posted by Dan White on July 27th 2011 in E-Commerce, Online Marketing

This month the Big G (Google) recently announced changes to their merchant product feed rules. You have until the 22nd of September to update your product feed or face the consequences. keeping a close eye on things At Optix we like to keep a close eye on these things for our clients sake, but for those who run their own...

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Event tracking for web pages with no thank you page

Posted by Dan White on June 27th 2011 in Development, SEO, Online Marketing

The way goal tracking works for a lot of websites is that you set up a page which displays to the user saying "Thank you for buying widget a'". When you see someone has visited that page you can see that a sale must have occurred. Now that is very useful because then you can dig around in the...

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8 Tips for Email Marketing

Posted by Alastair Banks on June 6th 2011 in Online Marketing

Today's post is from one of our Director's Alastair Banks You may have read it already on his blog but just in case you missed it or want to refresh your memory, heres another bite of the cherry: Original Post: Some of you might be wondering why I’m writing about email marketing today – it’s old hat isn’t it? With...

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