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Archive for the: "Online Marketing" category

Why You Should Focus on Inbound Marketing Practices in 2012

Posted by Lisa Watson on April 2nd 2012 in Online Marketing

So what is this outbound and inbound marketing? Outbound marketing is often referred to as the ‘traditional’ form of marketing, whereby a company spends money on advertising to large audiences in the hope of finding potential consumers. Television commercials, radio broadcasting, trade shows, cold calling and unsolicited email marketing are all examples of outbound marketing. Inbound marketing, on the other...

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Introducing Charlie Martin, Web Consultant

Posted by on March 20th 2012 in News, Company News, Online Marketing

Believe it or not, Charlie Martin has almost been with us for an entire year - and what a year it has been. We've been meaning to post a formal introduction for some time, but a certain someone has been especially busy getting to know our clients. We've finally managed to secure 10 minutes of his time and here...

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SEO and "Ads Above the Fold"

Posted by Dan White on March 8th 2012 in Design, SEO, Online Marketing

We recently helped a friend of the company with some information about one of Google's Algorithm (Algo) changes/updates. The Advertisements Above the Fold factor. This is what we had to say: Any Google update is designed to prevent low quality websites ranking (or rather rank high quality websites first). The “advertisements above the fold” layout Algo is an example of...

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West Cornwall Cottage Holidays

Posted by Dan White on January 16th 2012 in News, Online Marketing

Optix Solutions is proud to announce another new client, this time from within the South West cottage holiday industry. West Cornwall Cottage Holidays are a well known name within their industry and have a fantastic range of business goals, activities and plans for the future. With Optix Solutions as their Online Marketing partner, we are sure we will...

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We're growing, why not join us?

Posted by Amanda Parsons on October 13th 2011 in Company News, Online Marketing

We're growing and looking for someone to join our sales team. Are you.... a natural, non aggressive sales person? interested in online marketing? someone who listens before speaking? up for helping others grow their businesses? Then this role could be for you. We’re looking for a sales person to join our already legendary team and help grow our client’s businesses online. Note how we didn’t...

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How Optix Solutions are more 'A La Carte' than 'Ready Meal'

Posted by Amanda Parsons on October 5th 2011 in Design, Development, SEO, Online Marketing

Ever wondered what to expect when you task us with creating and building a website? We strongly believe that any project is a partnership with a Client. We regularly consult and communicate with our Clients, creating an open channel for feedback and discussion. We strive to ensure the end result exceeds our Client's expectations and more than fulfils their...

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