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Archive for the: "Online Marketing" category

Why every business should have a FREE Google Local Listing!

Posted by Lisa Watson on April 27th 2012 in Online Marketing

Did you know that 97% of consumers search for local businesses online? When search is carried out for a particular type of business within a specific location, Google often provides a map or list of where they can be found near the top of its search results page. What many businesses don’t realise is that unlike Google’s paid Pay...

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Do you know how to develop a profitable working relationship with your Web Agency?

Posted by Charlie on April 20th 2012 in Company News, Online Marketing

The Web is a complicated beast! To understand in detail every aspect and how it could improve your business is unrealistic. In fact the scanning of this global online environment is a full time job and one that no business leader is going to have the time to fulfill. That is why there are Web Agencies and Consultants. Agencies play an important...

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Why You Should Focus on Inbound Marketing Practices in 2012

Posted by Lisa Watson on April 2nd 2012 in Online Marketing

So what is this outbound and inbound marketing? Outbound marketing is often referred to as the ‘traditional’ form of marketing, whereby a company spends money on advertising to large audiences in the hope of finding potential consumers. Television commercials, radio broadcasting, trade shows, cold calling and unsolicited email marketing are all examples of outbound marketing. Inbound marketing, on the other...

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Introducing Charlie Martin, Web Consultant

Posted by on March 20th 2012 in News, Company News, Online Marketing

Believe it or not, Charlie Martin has almost been with us for an entire year - and what a year it has been. We've been meaning to post a formal introduction for some time, but a certain someone has been especially busy getting to know our clients. We've finally managed to secure 10 minutes of his time and here...

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SEO and "Ads Above the Fold"

Posted by Dan White on March 8th 2012 in Design, SEO, Online Marketing

We recently helped a friend of the company with some information about one of Google's Algorithm (Algo) changes/updates. The Advertisements Above the Fold factor. This is what we had to say: Any Google update is designed to prevent low quality websites ranking (or rather rank high quality websites first). The “advertisements above the fold” layout Algo is an example of...

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West Cornwall Cottage Holidays

Posted by Dan White on January 16th 2012 in News, Online Marketing

Optix Solutions is proud to announce another new client, this time from within the South West cottage holiday industry. West Cornwall Cottage Holidays are a well known name within their industry and have a fantastic range of business goals, activities and plans for the future. With Optix Solutions as their Online Marketing partner, we are sure we will...

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