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Archive for the: "Online Marketing" category

How to dramatically improve the return on your Pay Per Click ads

Posted by Lisa Watson on July 30th 2012 in Online Marketing, PPC

If you’re not already familiar with Pay Per Click (PPC) Ads, they are the sponsored online adverts which appear on a number of websites, the most popular of which is Google. Unlike traditional advertising, with Pay Per Click Advertising you only pay when a potential customer clicks on your ad – hence the name “Pay Per Click”. Used correctly,...

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RIP Google Product Search: Hello Google Shopping

Posted by Dan White on June 1st 2012 in E-Commerce, SEO, News, Online Marketing

Google has recently announced that from Fall 2012 businesses will need to pay the search giant to have their products included in Google Shopping (originally known as Froogle). Since first launching the service it has been completely free and relatively easy for businesses to add their products, allowing the “small guys” to compete on a level playing field...

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Introducing Olly and Optixmail

Posted by Amanda Parsons on May 3rd 2012 in Company News, Online Marketing

Hi there, My name is Olly Harrison and I have just taken the reigns here at Optixmail, an exciting new business from the team at Optix Solutions. I thought I’d take a moment to tell you a little bit about myself and Optixmail. Originally from Bath, I graduated from Exeter University in 2008 (Philosophy and Politics) and spent 4 years...

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Why every business should have a FREE Google Local Listing!

Posted by Lisa Watson on April 27th 2012 in Online Marketing

Did you know that 97% of consumers search for local businesses online? When search is carried out for a particular type of business within a specific location, Google often provides a map or list of where they can be found near the top of its search results page. What many businesses don’t realise is that unlike Google’s paid Pay...

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Do you know how to develop a profitable working relationship with your Web Agency?

Posted by Charlie on April 20th 2012 in Company News, Online Marketing

The Web is a complicated beast! To understand in detail every aspect and how it could improve your business is unrealistic. In fact the scanning of this global online environment is a full time job and one that no business leader is going to have the time to fulfill. That is why there are Web Agencies and Consultants. Agencies play an important...

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Why You Should Focus on Inbound Marketing Practices in 2012

Posted by Lisa Watson on April 2nd 2012 in Online Marketing

So what is this outbound and inbound marketing? Outbound marketing is often referred to as the ‘traditional’ form of marketing, whereby a company spends money on advertising to large audiences in the hope of finding potential consumers. Television commercials, radio broadcasting, trade shows, cold calling and unsolicited email marketing are all examples of outbound marketing. Inbound marketing, on the other...

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