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Archive for the: "Online Marketing" category

Introducing Lisa Watson, our new Digital Marketing Executive

Posted by Lisa Watson on January 8th 2013 in Company News, Online Marketing

Hello, My name is Lisa Watson and I have recently taken on the role of Digital Marketing Executive at Optix Solutions. Previously, I have worked for Optix Solutions as their Marketing and Communications Coordinator, a role that I carried out for almost a year. Originally born in Torquay, I went on to graduate from Cardiff University in 2010. Following this,...

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Why content marketing is essential for building your audience

Posted by Lisa Watson on November 21st 2012 in Company News, Online Marketing

Back in 2008 when Seth Godin declared that “content marketing is the only marketing left” we furiously nodded our heads in agreement. Ever since, we’ve “drummed on” about how important having quality content is so it came as no surprise to us when Google updated its search algorithm (which determines where a webpage ranks in search results) earlier...

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3 Simple tips to kick-start your Search Engine Optimisation (SEO)

Posted by Lisa Watson on November 15th 2012 in SEO, Online Marketing

The myth that Search Engine Optimisation (SEO) is some kind of ‘black art’ and that there is nothing you can do to improve it really is exactly that…a myth. The truth is you can do some basic things yourself. To help you get started, here are 3 simple tips. The key is to always be proactive and to get...

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Christmas Has Come Early to Google

Posted by Dan White on October 22nd 2012 in SEO, Online Marketing

People are searching for "Christmas gifts" much earlier this year in comparison to previous years all the way back to 2006. Below is the evidence and a little analysis: Search trends for "Christmas Gifts" and a host of other Christmas related keywords have seen a steep increase as early as late July this year. This could be people looking for bargains...

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3 ways to use LinkedIn for business

Posted by Lisa Watson on September 28th 2012 in Social Media, Online Marketing

For those of you that don’t already know, LinkedIn is a powerful networking site that can be used to create business opportunities, ask questions, and build credibility. In particular, it can be a brilliant tool to generate leads from high-end decision makers, especially since 39% of members are at management level or above. As a user, you should be...

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Using Search Engine Optimisation to promote your website (SEO): 3 tactics you should NEVER use

Posted by Lisa Watson on August 21st 2012 in SEO, Online Marketing

After heavily investing in a website, your next move should be focused on optimising your website so that potential customers can easily find you on the web. Search Engine Optimisation (SEO) uses various techniques to increase your website’s visibility on search engines, so that it appears near the top of the results when keywords related to the product or...

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