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Archive for the: "Online Marketing" category

Thomas Haynes joins Optix Digital Marketing Team

Posted by Alastair Banks on April 9th 2013 in Social Media, SEO, News, Company News, Online Marketing

This week we're extremely excited to be welcoming Thomas Haynes to the Optix Digital Marketing stable. Thomas has been working in the search marketing industry for over six years and the portfolio of companies he's worked with reads like a who's who in blue-chip names. Amongst others, Thomas has worked with the likes of HSBC, Disney, M&S, Tesco, Bentley...

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A Look at Clever Mobile Marketing

Posted by on March 27th 2013 in Social Media, Online Marketing, Mobile Marketing

One piece of marketing that has caught our eye recently is a viral video of a very special bus shelter, courtesy of Qualcomm. Released in conjunction with their One smartphone, the company is touting it as the “best bus stop ever” and they may just be right. LA commuters waiting for the bus were encouraged to connect to a...

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Using Twitter for Business

Posted by Amanda Parsons on March 19th 2013 in Social Media, Online Marketing

At first glance Twitter may not seem like the best tool for marketing, but scratch beneath the surface of obscure hashtags and people compelled to tell the world what they’ve been eating and you’ll find it’s a powerful way of promoting a business. Below are a few tips to help you get started or adapt your existing account...

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What to do About Google Shopping?

Posted by Dan White on January 25th 2013 in SEO, Online Marketing

In May, Google announced that the UK would lose its free shopping channel. While this has angered many users, with some arguing this goes against Google's previous statements regarding 'paid inclusion', the fact remains that policyIS changing, and you need to make an informed decision about what to do next. "On May 31, we announced a new initiative...

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Introducing Lisa Watson, our new Digital Marketing Executive

Posted by Lisa Watson on January 8th 2013 in Company News, Online Marketing

Hello, My name is Lisa Watson and I have recently taken on the role of Digital Marketing Executive at Optix Solutions. Previously, I have worked for Optix Solutions as their Marketing and Communications Coordinator, a role that I carried out for almost a year. Originally born in Torquay, I went on to graduate from Cardiff University in 2010. Following this,...

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Why content marketing is essential for building your audience

Posted by Lisa Watson on November 21st 2012 in Company News, Online Marketing

Back in 2008 when Seth Godin declared that “content marketing is the only marketing left” we furiously nodded our heads in agreement. Ever since, we’ve “drummed on” about how important having quality content is so it came as no surprise to us when Google updated its search algorithm (which determines where a webpage ranks in search results) earlier...

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