Close

Blog

Archive for the: "Online Marketing" category

What Are AdWords Enhanced Campaigns?

Posted by on July 19th 2013 in Online Marketing, PPC

If you've logged in to Google AdWords recently you will probably have seen a message suggesting that you upgrade to Enhanced Campaigns. Although Enhanced Campaigns are optional at this point Google is going to automatically upgrade Campaigns which have not been manually upgraded on Monday the 22nd of July. If you make use of Google's PPC Advertising you...

Read more

Don’t get left behind by the mobile revolution

Posted by Optix Solutions on July 15th 2013 in Design, Development, Online Marketing, Mobile Marketing

In the fast moving world of web marketing and design it is often a struggle for businesses and organisations to work out which latest industry innovations are game-changers and which are merely desirable extras. If you think optimising your website for mobile falls in the latter category then it is time to think again. This year it is predicted...

Read more

Optix Move into Public Sector with Probation Trust Website

Posted by Optix Solutions on July 10th 2013 in Design, Development, Online Marketing, Company News, Mobile Marketing

In the current economic environment it is not just the private sector that can benefit from quicker, more responsive websites and smarter use of online marketing techniques. Optix Solutions were delighted to be commissioned by the Devon and Cornwall Probation Trust to design a new website that not only showcases and explains the organisation’s important role, but also...

Read more

What is the Google Penguin 2.0 Update?

Posted by on May 23rd 2013 in SEO, Online Marketing

What on earth is Google's Penguin Update and why should I be worried? The answer is that you shouldn't be. As long as you haven't been involved in any "Black Hat" SEO tactics you have nothing to worry about and you might even find that your site's rankings improve. However if you, or anyone working on your behalf...

Read more

5 things you should always consider when filming a video

Posted by Lisa Watson on April 18th 2013 in Online Marketing

With video ads increasing purchase intent by 97%, and brand association by 139%, there is no doubt that now is the time for businesses to start participating in the use of video. When it comes to using video, content is key to the success of your video. Get it right and even the shortest of videos can inspire,...

Read more

Thomas Haynes joins Optix Digital Marketing Team

Posted by Alastair Banks on April 9th 2013 in Social Media, SEO, News, Company News, Online Marketing

This week we're extremely excited to be welcoming Thomas Haynes to the Optix Digital Marketing stable. Thomas has been working in the search marketing industry for over six years and the portfolio of companies he's worked with reads like a who's who in blue-chip names. Amongst others, Thomas has worked with the likes of HSBC, Disney, M&S, Tesco, Bentley...

Read more

Back to Top