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Archive for the: "Online Marketing" category

Optix Move into Public Sector with Probation Trust Website

Posted by Optix Solutions on July 10th 2013 in Design, Development, Online Marketing, Company News, Mobile Marketing

In the current economic environment it is not just the private sector that can benefit from quicker, more responsive websites and smarter use of online marketing techniques. Optix Solutions were delighted to be commissioned by the Devon and Cornwall Probation Trust to design a new website that not only showcases and explains the organisation’s important role, but also...

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What is the Google Penguin 2.0 Update?

Posted by on May 23rd 2013 in SEO, Online Marketing

What on earth is Google's Penguin Update and why should I be worried? The answer is that you shouldn't be. As long as you haven't been involved in any "Black Hat" SEO tactics you have nothing to worry about and you might even find that your site's rankings improve. However if you, or anyone working on your behalf...

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5 things you should always consider when filming a video

Posted by Lisa Watson on April 18th 2013 in Online Marketing

With video ads increasing purchase intent by 97%, and brand association by 139%, there is no doubt that now is the time for businesses to start participating in the use of video. When it comes to using video, content is key to the success of your video. Get it right and even the shortest of videos can inspire,...

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Thomas Haynes joins Optix Digital Marketing Team

Posted by Alastair Banks on April 9th 2013 in Social Media, SEO, News, Company News, Online Marketing

This week we're extremely excited to be welcoming Thomas Haynes to the Optix Digital Marketing stable. Thomas has been working in the search marketing industry for over six years and the portfolio of companies he's worked with reads like a who's who in blue-chip names. Amongst others, Thomas has worked with the likes of HSBC, Disney, M&S, Tesco, Bentley...

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A Look at Clever Mobile Marketing

Posted by on March 27th 2013 in Social Media, Online Marketing, Mobile Marketing

One piece of marketing that has caught our eye recently is a viral video of a very special bus shelter, courtesy of Qualcomm. Released in conjunction with their One smartphone, the company is touting it as the “best bus stop ever” and they may just be right. LA commuters waiting for the bus were encouraged to connect to a...

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Using Twitter for Business

Posted by Amanda Parsons on March 19th 2013 in Social Media, Online Marketing

At first glance Twitter may not seem like the best tool for marketing, but scratch beneath the surface of obscure hashtags and people compelled to tell the world what they’ve been eating and you’ll find it’s a powerful way of promoting a business. Below are a few tips to help you get started or adapt your existing account...

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