Close

Blog

Archive for the: "Online Marketing" category

Introducing Optix Fridays

Posted by Optix Solutions on September 4th 2013 in Design, Development, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

As an agency we have always delighted in informing and educating our clients. We simply love enthusing about the opportunities digital marketing offers. There are many digital marketing practices that can help a business achieve objectives but the question is, what should I be investing in? Email marketing? Social media engagement? Search engine optimisation? Content creation? Optix Fridays have been...

Read more

Facebook updates News Feed algorithm

Posted by on August 16th 2013 in Social Media, Online Marketing, Mobile Marketing

How content is ranked and displayed in the Facebook News Feed has remained a mystery until only recently. On August 6th Facebook expressed their future intentions to become more transparent on this subject, stating in their first of many blog posts to come (News Feed FYI) “. . . we need to do a better job of communicating...

Read more

How to get your brand to appear on the right of Google's search results...

Posted by Lisa Watson on July 31st 2013 in Online Marketing

Ever wondered how the likes of the BBC get their brand to appear on the right hand side of the Google search when you type in their brand name? Here on the Optix Solutions blog we have developed some guidelines to help you to get your brand to do the same. The Power of Google+ With Google increasingly pushing for...

Read more

What Are AdWords Enhanced Campaigns?

Posted by on July 19th 2013 in Online Marketing, PPC

If you've logged in to Google AdWords recently you will probably have seen a message suggesting that you upgrade to Enhanced Campaigns. Although Enhanced Campaigns are optional at this point Google is going to automatically upgrade Campaigns which have not been manually upgraded on Monday the 22nd of July. If you make use of Google's PPC Advertising you...

Read more

Don’t get left behind by the mobile revolution

Posted by Optix Solutions on July 15th 2013 in Design, Development, Online Marketing, Mobile Marketing

In the fast moving world of web marketing and design it is often a struggle for businesses and organisations to work out which latest industry innovations are game-changers and which are merely desirable extras. If you think optimising your website for mobile falls in the latter category then it is time to think again. This year it is predicted...

Read more

Optix Move into Public Sector with Probation Trust Website

Posted by on July 10th 2013 in Design, Development, Company News, Online Marketing, Mobile Marketing

In the current economic environment it is not just the private sector that can benefit from quicker, more responsive websites and smarter use of online marketing techniques. Optix Solutions were delighted to be commissioned by the Devon and Cornwall Probation Trust to design a new website that not only showcases and explains the organisation’s important role, but also enabled...

Read more

Back to Top