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Archive for the: "Online Marketing" category

What is Inbound Marketing?

Posted by Amanda Parsons on January 31st 2014 in Social Media, Online Marketing, Company News, Digital Marketing

Not sure what all this Inbound Marketing stuff is all about? Here's a great, concise explanation from Alastair and you can always contact us here if you'd like to find out more. https://www.youtube.com/watch?v=YntIH4IwyOE For many years marketeers have focused on outbound marketing...  Your message is pushed out attempting to buy people’s attention. Think Radio, Think Magazine Ads, Think TV. With Inbound Marketing the...

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'The Big Predictions for 2014' 24th of Jan at Optix

Posted by Amanda Parsons on December 19th 2013 in Social Media, SEO, Online Marketing, Company News, PPC, Digital Marketing

The digital landscape changes daily. Keeping up to speed with these changes is imperative if you want your business to succeed online. Welcome to our flagship event, our once a year extravaganza! Don’t worry, we’ll still be running our Optix Fridays throughout the year and we also have a special series of sector specific events planned. This one however is for...

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Asos Offers Live Chat with a Stylist

Posted by Optix Solutions on November 26th 2013 in Online Marketing

When we visited Hubspot's Inbound Marketing conference back in October I was really interested to hear Will Critchlow from Distilled talk about Live Chat. Will said that using Live Chat helped Distilled to understand their user-base by interacting with them one-on-one during the early days of the agency. As well as giving them valuable insights this helped their...

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End the Week on a High With Optix Fridays

Posted by Optix Solutions on November 5th 2013 in Design, Development, Social Media, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

At Optix we simply can’t stop inspiring businesses and organisations to make the most of digital marketing – we’re just passionate about what we do. In the fast-changing world of online marketing it is not always easy for business to settle on the right mix of digital marketing. Clients typically find themselves grappling with questions such as: Should I concentrate on...

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Can Your Business Afford to Ignore the Facebook Factor?

Posted by Optix Solutions on October 31st 2013 in Social Media, Online Marketing, Company News

Whether you are a Facebook fan or Facebook-phobe in your personal life, if your business is selling a product or service to the general public the reach of Facebook as a potential communications and marketing tool simply cannot be ignored. In case you were in any doubt, here are some facts: With 1 billion members worldwide, 33 million in...

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How to Claim your Google Plus Vanity URL

Posted by Thomas Fletcher Jones on October 30th 2013 in Social Media, SEO, Online Marketing

Are you embarrassed by your ugly Google+ URL? Fear not - this post will explain how you can be the envy of your friends/competitors with a shiny new vanity URL. Last summer Google introduced custom URLs for brands and celebrities with verified profiles. This meant that Toyota could now use the URL Google.com/+toyota rather than the slightly less memorable plus.google.com/100128670340279447796. Google...

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