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Archive for the: "Online Marketing" category

The Benefits of Digital Marketing - The Basics

Posted by Hanna Skillern on June 14th 2016 in Social Media, Online Marketing, Digital Marketing

The Benefits of Digital Marketing - The Basics

Digital marketing entices people to take favourable action With digital marketing you can encourage your prospects, clients and followers to take action; whether that is to visit your website, download and rate resources or buy your product. You can also create a space for your audience to provide feedback which is visible to your market thus enhancing the prospects...

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What are the Benefits of Email Marketing?

Posted by Hanna Skillern on May 27th 2016 in Online Marketing, Digital Marketing

Reach your audience with email

With email becoming one of the largest and most successful marketing tools, we have a look at why you should be embracing email marketing. Return on Investment (ROI) Compared to other channels of marketing, email is relatively cheap, giving you a great opportunity to maximise your ROI. It is reported that people who buy products marketed through email, spend 138%...

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Digital Marketing Jargon Made Easy

Posted by Hanna Skillern on April 26th 2016 in SEO, Online Marketing, Digital Marketing

Digital Marketing Jargon Made Easy

Here at Optix we are so used to talking about our services, we often use words or abbreviations to describe tactics and actions and forget not everyone has a digital marketing dictionary handy! We’ll be producing a series of blogs to explain what these shortened terms mean.  AdWords AdWords is Google’s advertising service. It allows businesses to display ads on...

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Digital Marketing Work Experience at Optix

Posted by Hanna Skillern on April 20th 2016 in Online Marketing, Company News, Digital Marketing, Jobs

Last week we had Brad Croasdell join us for a week of work experience after he asked Al what qualities were needed from a digital marketer at our seminar in February! We asked Brad a few questions about his time with Optix Solutions.  Who are you? I hail from Cumbria in a little town called Appleby-in-Westmorland. I began studying Marketing...

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Do you need a new website?

Posted by Hanna Skillern on April 6th 2016 in Design, Development, Online Marketing

Do you need a new website?

Before you even consider whether to build a new website, you need to ask yourself if you even need one? It's a broad and daunting question so we’ve picked out the top 4 questions you need to consider when deciding if you need a new website or not… Is your site responsive? The term ‘responsive design’ means that the website is...

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Facebook Kills Off Organic Reach for 2015

Posted by Lisa Watson on February 6th 2015 in Social Media, Online Marketing, Mobile Marketing

The average post by a Brand on Facebook is only seen by 2% of that Brand's followers. Anyone who reads about SEO will have heard the phrase "SEO is dead" numerous times despite the fact that SEO is alive and well (various methods and tactics are dead but that's a post for another day...). So I was skeptical when...

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