Archive for the: "Online Marketing" category

Do you need a new website?

Posted by Hanna Skillern on April 6th 2016 in Design, Development, Online Marketing

Do you need a new website?

This is a broad and daunting question so we’ve picked out the top 4 questions you need to consider when deciding if you need a new website or not… Is your site responsive? The term ‘responsive design’ means that the website is designed to provide optimal viewing across multiple devices and browsers.   The facts:  60% of internet accessed is via a...

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Facebook Kills Off Organic Reach for 2015

Posted by Lisa Watson on February 6th 2015 in Social Media, Online Marketing, Mobile Marketing

The average post by a Brand on Facebook is only seen by 2% of that Brand's followers. Anyone who reads about SEO will have heard the phrase "SEO is dead" numerous times despite the fact that SEO is alive and well (various methods and tactics are dead but that's a post for another day...). So I was skeptical when...

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How to Create a Successful Email Marketing Campaign

Posted by Optix Solutions on November 18th 2014 in Online Marketing, Digital Marketing

Welcome to the second in the series of the Optix Solutions "Coffee Table Talks" videos. We will be releasing videos on a monthly basis that provide top advice on Digital Marketing that covers everything from tips on Email Marketing, to PPC Management, Video, Search, Social Media and much much more! Al: Welcome to the next instalment of coffee top talks, the...

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Client News - Business Systems (UK) Ltd

Posted by Alastair Banks on August 22nd 2014 in Social Media, SEO, Online Marketing, Company News, PPC, Digital Marketing

At Optix Solutions we have always prided ourselves on our excellent long-term client relationships, and it’s been a pleasure to watch our clients grow and evolve with the benefit of our services. We have been working with leading voice, speech and workforce management specialists Business Systems Ltd for over five years now, and recently we’ve secured a contract with them...

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Are you optimising your content with Google Authorship?

Posted by Alastair Banks on May 27th 2014 in Social Media, SEO, Online Marketing, Digital Marketing

We’re all interested in ways to improve our position in the search engine results (often referred to as search engine optimisation) so we can stay ahead of the game. Most people have caught up with the news that keyword-stuffing and other cheap tricks just won’t cut it - in fact this can have a negative effect on your...

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What is Inbound Marketing?

Posted by Amanda Parsons on January 31st 2014 in Social Media, Online Marketing, Company News, Digital Marketing

Not sure what all this Inbound Marketing stuff is all about? Here's a great, concise explanation from Alastair and you can always contact us here if you'd like to find out more. For many years marketeers have focused on outbound marketing...  Your message is pushed out attempting to buy people’s attention. Think Radio, Think Magazine Ads, Think TV. With Inbound Marketing the...

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