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Archive for the: "Online Marketing" category

How vodafone used social media to win me over

Posted by Thomas Fletcher Jones on March 18th 2010 in Social Media, Online Marketing

I love upgrade time. I thought I would use the upgrade to get myself an Android handset as I am not really into the iPhone and wanted to try making an Android application. So, it was with excitement that I popped into my service providers store to find out what I could get. That’s where my problems with...

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PPC Advertising Services – Instant Web Advertising

Posted by Dan White on March 11th 2010 in Online Marketing

Google has made itself fantastically wealthy by selling advertising space on its search engine results pages. The model for their business is basic, they have millions of users and you can put an advert in front of them at a price. The genius of the advertising platform only becomes clear when you look a little closer. They beat the...

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An introduction to our Online Marketing team

Posted by Kristen Sousa on February 17th 2010 in Online Marketing

Ever since our inception over ten years ago, we at Optix have sought to stand out from our competitors by bringing a business-orientated approach to everything we do. We see our job as creating web presences for businesses that are not seen as a cost but a guaranteed investment, an investment that can be individually crafted to generate sales...

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Ink2Paper - A Search Engine Optimisation success story

Posted by Kristen Sousa on February 17th 2010 in E-Commerce, SEO, Online Marketing

Exeter-based Ink2Paper.com’s continued growth is based on three central tenets; unrivaled customer services, extraordinary product quality and a web presence that that is not just easy for people to navigate and use but that also keeps them engaged throughout their visit. As an internet-based business, it goes without saying that Ink2Paper’s website is its lifeblood and principal means of...

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Conversion Optimisation

Posted by Kristen Sousa on January 20th 2010 in E-Commerce, Online Marketing

Conversion rate optimisation (CRO) is the goal of all e-commerce professionals and their clients, and the latest online market figures make it easy to understand just why. 2008 saw a single year increase in online sales of 16% across the market. Since 2000, Internet sales have risen by 3,500% to £42bn and it’s expected that by 2010 this figure...

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P2P - The New Way to do Business

Posted by Kristen Sousa on January 20th 2010 in News, Online Marketing

The impact of social media and social networking has gone far beyond enabling individuals to share information quickly and easily with friends and colleagues. Social Media is having a fundamental influence on the way new and forward-thinking companies actually find and conduct business. After Business to Business (B2B) and Business to Company (B2C), we now have a new business...

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