Close

Blog

Archive for the: "Online Marketing" category

E-Commerce survival guide: 10 mistakes to avoid

Posted by on July 21st 2010 in E-Commerce, SEO, Online Marketing

With e-commerce sites increasing over tenfold in the past few years, competition is rapidly on the rise and to stay ahead of the game is becoming increasingly difficult. With 80% of startups failing and the internet boom now a thing of the past, it is essential to adhere to certain rules, or risk losing customers. With technology accelerating at...

Read more

Local Charity and The Web - DAAT Interview

Posted by Dan White on July 7th 2010 in Social Media, Online Marketing

Optix Solutions are starting a series of interviews with our most respected clients for our blog. It’s great to have Devon Air Ambulance Trust on board as a leading local charity. We believe people will be interested in what they have to say about the internet. In particular Optix are interested in how the Charity Sector considers the internet...

Read more

Gaining insight into how organisations are using Social Media

Posted by Kristen Sousa on June 25th 2010 in Social Media, News, Company News, Online Marketing

FROM huge multinationals to small start ups, confusion still reigns in business as to how to join the social media revolution and tap into its vast marketing potential. Just as social media is transforming the way individuals communicate with each other, the business community is increasingly asking itself just how to it can best harnessed social networking in order...

Read more

Will you get a buzz out of Google caffeine?

Posted by Kristen Sousa on June 21st 2010 in SEO, News, Online Marketing

The online industry has been waiting for the latest developments to Google’s search engine, Google Caffeine, to go public in the UK for some months now. However, Google have a habit of rolling out new innovations slowly and gradually, testing the water and making adjustments rather than going in for Big Bang launches. It is believed that Project Caffeine will...

Read more

Rising to the Dakar Challenge

Posted by on June 14th 2010 in Design, Development, News, Company News, Online Marketing

Dakar Challenge is all about the spirit of adventure and the opportunity to do something truly different for a few weeks of your life, and the website Optix has designed for the challenge organisers is all about reflecting that. Organiser and self-styled ‘Crap Car Svengali’ Julian Nowill first got together a group of 55 ‘bangers’ in various states of...

Read more

Facebook Open Graph and Online Marketing

Posted by Dan White on May 19th 2010 in E-Commerce, Social Media, SEO, News, Online Marketing

One of our online marketing team, Daniel Cave, was recently asked: "Facebook Open Graph is pretty cool stuff when you think about it. Is the future of E-commerce online marketing about to change dramatically?" That question covered such an interesting topic we have edited his response and posted it here for your pleasure. The most transformative thing facebook has ever done...

Read more

Back to Top